How to Change the Online Dating Game

In 2020 Tinder hit 74 million downloads, Tinder was ranked #2 highest grossing app in the world with $513m in revenue. There were over 66 million users, which consisted of 6.7 million paying subscribers.

How to Keep Your Business Accountable to Your Green Messaging

There is a lot that goes into running a successful business. From managing employees, to budgeting to meet financial obligations, to keeping customers happy — a company leader is always on their toes. Like it or not, sustainability and green marketing have quickly become another thing to balance on an already large plate.

How to adopt hybrid working

Hybrid working is happening. At least, that’s what large organisations are telling everyone. We recently examined the publicly stated positions of 150 FTSE and Fortune companies and found that two-thirds were on record advocating some form of hybrid working for their employees, compared to just 6% that had publicly stated their opposition for non-office-based working.

Helping women break new ground

I’m a marketing leader in the tech sector and passionate about diversifying our industry. I care about living my values and keeping women paid, well and thriving. Through Possible Ground I work with people looking to enter the tech industry whether that’s through a job or a business they are running.

How to grow as a leader

As the #MeToo movement has swept over the globe, sometimes it seems to me that we live in the world of angry women and confused men. Many of us have certainly lost our capacity to be in our masculine and feminine centres – or yin and yang, or, following Jung, animus and anima – which are available to us regardless of gender. More if we can’t access or use one of them, we aren’t complete as human beings, and certainly not as leaders.

Why Burnout is Your New Best Friend?

Initially, burnout was a term coined for the helping professions like nurses or doctors, but has now been extended to include others. It can affect anyone, from corporate workers to small business owners, celebrities, overworked employees, and stay-at-home parents.

Effective Strategies for a Smooth Transition to Working Remotely

Times are changing, and the world is tilting towards working remotely rather than working in an office space. There have been waves of coronavirus that led employers to make the difficult but urgent decision to make employees work from home.

SOJO wins UK-wide unversity business pitching competition
SOJO wins UK-wide unversity business pitching competition

The potential business success stories of tomorrow have been unveiled at the Santander X Entrepreneurship Awards 2021, a prestigious UK-wide entrepreneurial business pitching competition for students and recent graduates.

What’s the connection between stress, sleep and immunity?

We all know how important it is to get that right work and life balance, but as an entrepreneur it can be difficult. As this week is National Work Life Week, we wanted to highlight the many factors that can contribute to your high-stress levels, some such as lack of sleep and getting sick. But did you know that all three of these actually go hand-in-hand? 

National Worklife Week: What do employees want from their career?

This week marks National Worklife Week, a national event celebrated to raise awareness of workplace wellbeing and worklife balance. As we look beyond 2021, businesses must make employee wellbeing initiatives a focus. Providing access to health services, promoting work-life balance and career progression opportunities, are all steps employers can take to boost employee wellbeing.

The importance of storytelling when it comes to pitching

End of last year, I ran a session for founders on raising early-stage investment.  At the beginning of the session, I asked the audience to walk me through an outline of the stages involved when engaging an investor. One of the responses I received was, ‘you pitch the business…then if there is interest you present and discuss the financial model.’ I then asked a second question. When do you use ‘storytelling’? Several responses came in via messaging, ‘the pitch’. Which is correct, but it is not the only stage where it is used.

How AI is shaking up the workplace

The buzz around artificial intelligence (AI) is everywhere – and with good reason. AI plays a pivotal role in many aspects of our lives ranging from Google maps to facial recognition to voice assistants. AI is now ingrained into so many elements of our lives. But at what cost? 

Co-founding in the digital age

One of the biggest reasons for startup failure is ‘the wrong team’. I’ve been building startups with different co-founders for over three decades and have seen a lot of what goes wrong.

How can we embrace Gen Zs and generational change

Generational differences within a workplace are nothing new. For years we’ve listened to baby boomers and millennials clash over each other’s attitudes towards work and how each generation has varying traits that impact their ability to work. 

AI platform finds that 4 in 5 employees are experiencing change fatigue

New data from Untapped AI has revealed more than 4 in 5 people have described themselves as feeling in the grip of change fatigue in September, exhausted with workplace and social uncertainty.

Top five branding tips

What is the first thing that comes to your mind when you think about branding? Is it just your company’s name? or the logo? Maybe it is the design, colour scheme and packaging?

Weaving Code into Gold

There was once a natural progression of things in business that made navigating your career path, your ‘passions’ and your ultimate landing place so much simpler – sure there were entrepreneurs or ‘self-starters’, but the road was pretty straight and the destination pretty predictable.

Why an inner circle of like-minded women is the key to success as a female founder

Women who have an inner circle of close female contacts are more likely to land executive positions with greater authority and higher pay, a 2019 study in the Harvard Business Review found, and we can assume this translates to those of us who are our own bosses; and the benefit a community of professional women surrounding us provides us with.

The traditional insurance model is failing SMEs

Accounting for 99% of all companies and 77% of the workforce, according to McKinsey, small and medium-size enterprises are, by far, the largest commercial segment in the UK.

What role will tech play in the recovery of COVID?

Technology is a vital and core part of everyday life, and even more so now since COVID-19 struck and we faced a global lockdown.