The most common misconceptions about ad fraud

If you have ever advertised online, the chances are that you have been a victim of ad fraud. Ad fraud can be defined as any attempt to defraud digital advertising networks and campaigns for financial gain. It is typically carried out through the use of bots – software applications programmed to do certain tasks – though there are a number of other methods that scammers use to trick advertisers and waste their budgets.

Why the financial wellbeing of your employees matters

Successful companies understand that its workforce is its biggest asset. Their collective knowledge and skills set a company apart from its competitors, making them the backbone of the organisation. Therefore, arguably the greatest investment you can make is in your people.  

Expert storytellers on a mission to help sustainable brands attract more customers

The future belongs to those who can tell their story. The founders of Lone Design Club Accelerates and 5 Stories are partnering to help fashion businesses build that future.

All-star advertising on a small business budget

Placing a 30-second advert in the Super Bowl costs about £4 million. A billboard in Times Square might run you between ​​£1-2 million for a month. Even placing a simple spread in a popular magazine will typically start in the tens of thousands.

Digital loyalty cards and CRM made simple

Embargo is a loyalty and rewards app and platform for the hospitality industry, helping venues to stay in touch with regular customers and make sure they come back, and ensuring a seamless experience for users looking for rewards at their favourite businesses. We caught up with Tsewang Wangkang and Frederick Szydlowski, the Founders to find out more on Embargo.

Five Accounting Mistakes that Make Startups Stumble

The startup phase is full of energy and excitement. That being said, taking the time to think about accounting and bookkeeping is a bit like asking which neighborhood wants to sit out the pickup ballgame to serve as scorekeeper.

Europe’s largest ever mentoring and fundraising event for women founders

Playfair Capital, Tech Nation and Google for Startups are joining forces for the sixth edition of their Female Founder Office Hours initiative. This event will be the largest yet, with over 300 female founders and 120 VCs from some of the world’s leading funds, and expected to be as big as success as past years, as data from the previous five events shows that over 27% of companies that have attended have gone on to secure funding from VCs, angel investors or other sources.

International Startups Shortlisted for the 2021 Tesco Agri T-Jam Final

Chosen from over 150 international submissions, eight seed and early-stage innovators from around the world went head-to-head for a chance to work with the UK’s leading retailer, in the Tesco Agri T-Jam Final with World Agri-Tech on Monday October 18.

Employee Recognition – How to cater to your workforce’s mental wellbeing

As we recently celebrated World Mental Health Day and National Work Life Week, Employment Hero is asking employers to step up for their workforce, because it’s important that employees who do their jobs well should be able to earn opportunities for expanded responsibilities and training for job advancement. Don’t let employee recognition end after a few nice words.

Pregnancy and postnatal health app is nurtured with £300k pre-seed backing

Believed to be the UK’s first online ante and neonatal clinic, Naytal, gives women instant access pregnancy and for postnatal healthcare.

Agreeing a suitable break clause during a period of widespread flexible working

With most of the Covid-related restrictions having been eased, the UK is currently in the process of establishing a new normal in the post-pandemic era. One lockdown trend that appears to have cemented a long-term future is flexible working, with employees dividing their time between office and home working. With this in mind, many business owners are keen to reassess existing leases, with an eagerness to include a break clause in agreements.

Digital presence builds as YouTube monetisation most-searched skill

Local citations and Amazon PPC complete the top three skills searched for by UK businesses, as it seems businesses and workers look to a much more digital future. 

Startups 100: The annual list of most disruptive new UK businesses

The UK’s longest running index of disruptive new startups, the Startups 100, has released its 2021 lineup and named Multiverse, the startup launched by Euan Blair, as number one.

Cyber startup companies to watch in 2021

Global funding for start-ups exploded this year, with the cyber security market riding its own wave, accelerated by the pandemic boom. In the first half of 2021, the market has already surpassed the $7.8bn raised the previous year.

Passion project helps overcome the issue of closed networks in tech and venture

You are a tech founder or dream of a successful career as a VC investor. Imagine finding yourself in a room with one of the absolute legends in early stage investing in Europe. Not virtually. In-person. One hand away. Like good old times but better. 

Sir Richard Branson to headline Globalisation Partners’ 2021 PANGEO Conference

Globalisation Partners, which makes it fast and easy for companies to hire anyone, anywhere within minutes, via its global employment platform, today announced Sir Richard Branson will headline its PANGEO Conference taking place October 20-22, 2021.

Anglia Unicorn created to support technology startups

Anglia Components announces the launch of Anglia Unicorn, a dedicated division to help technology startups get off the drawing board and into the market faster. Anglia Unicorn was conceived to provide startups with the innovative technology ideas they need and offers engineering resources, evaluation hardware and software tools along with samples from Anglia’s world class technology partners, all free of charge.

Female-founded companies receive less than 1% of European VC investment

European companies with female-only founders receive less than one percent of all VC capital investment despite the number of female-led companies almost doubling over the past decade, research by Yoppie, the pioneers of personalised menstrual wellness and period care has revealed.

Why CVs are stopping you hiring the best people

Alongside inventing the first parachute and helicopter, Leonardo da Vinci is credited with creating the first CV. In 1482 he wrote to the Duke of Milan to try and secure some work. And it worked. The Duke become a fan, commissioned da Vinci for The Last Supper, and the rest is history.

How to upskill your remote workforce for the next decade

Don’t take a ‘one size fits all approach’ – Unless there’s a critical reason to, avoid blatantly assigning learning modules or courses to your staff members. By doing so, you’re ignoring your individual team members’ unique interests, skills and goals. You’re also making learning less compelling.