Millions of Americans have left the workforce due to the ongoing public health crisis of the COVID-19 pandemic. Women were particularly impacted since many of them had to sacrifice their job and become the primary caretakers of their children due to school and daycare closures. Many companies may be at risk of losing some of their best and brightest employees if they don’t figure out how to accommodate female workers with children.
It goes without saying that the past two years have been, for the most part, unpredictable. In both our professional and personal lives, we’ve all had to pivot and adapt to situations we never thought imaginable. In fact, according to the World Uncertainty Index (Ahir) we’re living in the most uncertain time in human history.
We all know how important it is to get that right work and life balance, but as an entrepreneur it can be difficult. As this week is National Work Life Week, we wanted to highlight the many factors that can contribute to your high-stress levels, some such as lack of sleep and getting sick. But did you know that all three of these actually go hand-in-hand?
This week marks National Worklife Week, a national event celebrated to raise awareness of workplace wellbeing and worklife balance. As we look beyond 2021, businesses must make employee wellbeing initiatives a focus. Providing access to health services, promoting work-life balance and career progression opportunities, are all steps employers can take to boost employee wellbeing.
End of last year, I ran a session for founders on raising early-stage investment. At the beginning of the session, I asked the audience to walk me through an outline of the stages involved when engaging an investor. One of the responses I received was, ‘you pitch the business…then if there is interest you present and discuss the financial model.’ I then asked a second question. When do you use ‘storytelling’? Several responses came in via messaging, ‘the pitch’. Which is correct, but it is not the only stage where it is used.
There is a lot that goes into running a successful business. From managing employees, to budgeting to meet financial obligations, to keeping customers happy — a company leader is always on their toes. Like it or not, sustainability and green marketing have quickly become another thing to balance on an already large plate.
Hybrid working is happening. At least, that’s what large organisations are telling everyone. We recently examined the publicly stated positions of 150 FTSE and Fortune companies and found that two-thirds were on record advocating some form of hybrid working for their employees, compared to just 6% that had publicly stated their opposition for non-office-based working.
I’m a marketing leader in the tech sector and passionate about diversifying our industry. I care about living my values and keeping women paid, well and thriving. Through Possible Ground I work with people looking to enter the tech industry whether that’s through a job or a business they are running.
As the #MeToo movement has swept over the globe, sometimes it seems to me that we live in the world of angry women and confused men. Many of us have certainly lost our capacity to be in our masculine and feminine centres – or yin and yang, or, following Jung, animus and anima – which are available to us regardless of gender. More if we can’t access or use one of them, we aren’t complete as human beings, and certainly not as leaders.
Women who have an inner circle of close female contacts are more likely to land executive positions with greater authority and higher pay, a 2019 study in the Harvard Business Review found, and we can assume this translates to those of us who are our own bosses; and the benefit a community of professional women surrounding us provides us with.









