Customer data decays at an alarming rate (approximately 37.5% every year), with thousands of people moving home or passing away daily.

As a provider of data cleaning services to businesses large and small, REaD Group is always keen to find out what the needs of our clients are. As such we conducted a survey into SMEs to look at what they knew about GDPR, how they hold and manage their customer data and what they do to keep it clean and up to date.