If you’re an avid watcher of sport, like I am, you’ll know that there has been great strides made over the last few years regarding the integration of data and technology – whether it be the ongoing debate of the Video Assistant Referee (VAR) in football, to the humble sports watch that tracks your steps and distance whilst running.

TDK Ventures, the investment arm of TDK, invests in early stage hard-tech entrepreneurs from all around the world to help accelerate their dreams and find solutions for the world’s difficult problems. For this issue’s Startups Launchpad feature, we caught up with TDK Ventures, Managing Director, Nicolas Sauvage to find out more.

This is arguably one of the toughest times to run a small business. The FSB this month published figures that suggest that nearly 5% of UK small companies expect to be forced to close within 12 months, the largest proportion in the history of the Small Business Index. If accurate it would mean that 295,000 companies will shut down this year. How can you be sure that you’re not part of this statistic?

The negative impact that working from home is having on British office workers’ wellbeing is looking likely to be a key narrative of 2021, as we launch into the new year with yet another lockdown.

The great idea has started to come to fruition. You are excited about the future for your business and yourself. You have a team in place, and you have got the startup started. The investment market has predetermined that you should go and look for investment to drive your business forward. A good majority of startups follow this route without question.

As we enter a second year of the COVID crisis, many founders are struggling to manage their finances amidst falling revenues and enforced redundancies. Whilst government support is being made available to businesses, there is plenty of uncertainty about the future and how to navigate through serious economic volatility.

Parenting in 2021 is not easy. Even before the arrival of the pandemic, juggling work and childcare was a challenge and as we spend more time in lockdown, many parents are taking the time to re-evaluate their lives – or come up with ingenious services or inventions aimed specifically at people just like them. According to a 2019 article, Forbes refers to the ‘new mom economy’ as an estimated $46 Billion millennial parenting market, clearly showing it’s benefits and popularity.

The first lockdown had a profound impact on education as students were told to study at home - a location that doubled as the new office of their parents, ultimately creating a co-working cocktail with a sharp aftertaste. Children were unable to learn in classrooms or see friends while parents were acting as teachers during working hours.

The Christmas ads are now a distant memory but what we learned from the 2020 line up was that brands were, more than ever, vying for consumer attention at the end of what was a brutal year for business.

In the current pandemic, many businesses are facing financial hardship. A survey conducted by The Federation of Small Businesses show that just under 5% of 1,400 firms taking part in the study expected to close this year, equating to 250,000 small enterprises nationwide.

If this pandemic has taught us anything, it’s that change and disruption on this colossal scale, really has the potential to highlight the pros and cons of big business vs startups. While the startup cons no doubt include a vulnerability to externalities, through factors such as short cash flows and unreliable customer books, the flip side is the flexibility with which to grasp the new opportunities.

With COVID-19 restrictions rushing businesses to channel their resources online, 2020 marked an unprecedented turn in building an efficient marketing strategy with great emphasis on premium website content.

If we learnt anything from the past year it’s that having control over cash flow is the cornerstone of business health. The impact of COVID and other external factors like Brexit mean that things are constantly changing for small businesses, meaning they have to continuously adapt. This means that you will need to consistently map your cash flow and review your forecast  as things change. For example, things like furlough coming to an end in April will need to be factored into forecasting.

Over the last twelve months companies have had to adapt quickly to new situations they may have once been unfamiliar with. If these experiences have taught us anything, it’s that if you respond quickly and efficiently to changing surroundings, you can continue to excel.

You wouldn’t necessarily think that technology and fashion go hand in hand, but virtual clothing is growing in popularity, and new digital marketplaces are cropping up as a result. As the younger generation addresses a concern about sustainability, whilst maintaining a love of fashion it seems like such a logical way forward - satisfying the fast-fashion urges without any (or extremely minimal) damage to the planet.

When you’re heading up a startup, it can be understandable to think that, for now, some of the things your firm might need can be left off the table.

With men being twice as likely to become entrepreneurs than women, the business world has a long way to go to address the barriers which stop women from starting companies, and help to create a more equal society.

As the pandemic continues to impact businesses - both small and large - across the globe, I meet with four diverse founders based in the UK, who are taking part in WeWork's Diverse Founders Programme in partnership with UK social enterprise, Foundervine.

Businesses, industries, consumers and communities are all reeling under the pressures that the global pandemic has forced upon them. It’s easy to assume amidst so much uncertainty and doom and gloom that prospects are grim and that the best option is to hide under a rock until the situation passes.

In an ever-changing landscape, marketers and digital businesses alike are forced to adapt with the times as new opportunities arise and existing strategies become redundant.