Startup businesses ought to grow in size and complexity. The expression of the business founders’ passion to meet a need in the marketplace, should in theory grow as big as possible to meet that need. Unfortunately, for most startups scaling up often leads to failure and is a leading cause of startups not succeeding within the first 10 years.
The COVID-19 pandemic has steered the banking industry worldwide towards digital transformation. Traditional financial services became redundant overnight leading to a historic rise in the adoption of fintech platforms across the world. Cashless payments became more popular due to the need to lead our daily lives in a contactless manner.
From the time of your initial idea, you will have been thinking of all the very many steps necessary of turning your vision into reality. One of the first steps when starting up is to consider how you will build your market, and as you scale this will remain at the forefront of all that you need to do.
Here’s an interesting fact, companies founded by women bring higher returns from investment. According to a study by Boston Consulting Group, the return from each dollar invested in a ‘woman-led business’ is nearly twice as high, and the total revenue over a five-year period exceeds the earnings of male-run businesses by around 10%.
I would be lying if I said that raising capital as a female Founder is an easy process. Even those that make it look easy, have faced invisible barriers that aren’t present with their male counterparts. What I have learnt, however, is that having this knowledge – that I am a woman (and woman of colour) and that I am on the backfoot – simply doesn’t help me at all.
In the UK, the percentage of small businesses dominate the economy. Of all UK firms, 99% are considered small businesses and 60% of the workforce is employed by small business firms. Amazon has over 17,000 small business partners in London alone and these small businesses recorded over £970m sales just last year.
Before March 2020, catching ‘fresher’s flu’ was a right of passage for university students. Fast forward 18 months and students around the world stayed indoors to keep illness at bay. However, the pandemic has taught the education sector an important lesson – the value of selecting the right communication tools.












