The old saying ‘patience is a virtue’ seems almost laughable now as the world speeds up. In wellness, many turn to drugs to sharpen their thinking and injections to lose weight faster, overlooking the risks of addiction and even potential mental disorders.
For over six years, I’ve been CEO of BetterMe – a health and wellness platform based in Kyiv, Ukraine that caters to users worldwide by providing a tailored, bio-individual approach to fitness and wellbeing.
Here’s an interesting fact, companies founded by women bring higher returns from investment. According to a study by Boston Consulting Group, the return from each dollar invested in a ‘woman-led business’ is nearly twice as high, and the total revenue over a five-year period exceeds the earnings of male-run businesses by around 10%.
Startup founders and investors, especially in Silicon Valley, often talk about scratching your own itch as a way to reach the highly sought-after product-market fit, which will then accelerate your company to greatness. It’s likely that your problem isn’t unique, the theory goes, so by solving it you could stumble upon an idea for a product that could help thousands or even millions of people.
