Articles by Federica Attanasio

Federica Attanasio

Federica Attanasio, Co-Founder and Creative Director at We Are F - The Social Media & Creative Boutique that speaks to women and We Are Female Athletes - the talent agency changing the narrative of women’s sport. Federica Attanasio and Federica Pecis’ dedication to the fair and equitable treatment of women inspired them to co-found their own agency. Their influential work is undoing the negative stereotypes and suppositions surrounding women in the multimedia age. The result is clear communication and positive change for both consumers and the brands they want to love.

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Are you talking to the women in your audience?

Every brand thinks they can turn on the charm to impress the ladies, but the opposite is often true. While an enormous 89% of women control daily shopping, the overwhelming majority (a whopping 91%) feel advertisers simply don’t understand us. Shocking, I know.