While Saudi Vision 2030 sets the pathway to propel the Kingdom far into the future, every sector and stakeholder is critical in translating big-picture thinking into day-to-day transformative processes. To this end, and as part of the progress of economic diversification, the Saudi Small and Medium Enterprise (SME) sector has gradually gained traction to drive more than 25% of the Kingdom’s GDP.
In the midst of cold, dark nights, the post-Christmas lull and the ongoing cost-of-living crisis, employers are likely facing a less than upbeat workforce. Whilst many companies will be discussing and even running ‘Blue Monday’ promotions, to mark what is apparently the ‘most depressing day of the year’, Stacey Lowman, head of financial wellbeing at Claro Wellbeing, said, “employers must make a genuine effort to support staff with wellbeing, boost morale, and avoid tokenism.”
It’s well-known that the third Monday in January is called “Blue Monday”. Supposedly the most depressing day of the year, this theory has been broadly debunked and has received criticism for trivialising mental health. Danni Rush, COO of Virgin Incentives, Virgin Experience Days and Virgin Experience Gifts discusses.
















