If you have ever replied to a ‘what was the number one song on the day you were born?’ viral post, taken a personality quiz without checking the terms and conditions or just accepted a friend request from a stranger then you could have opened yourself up to fraud.

There are three essential elements to a startup’s communication toolkit. All help to sum up what you do in an instant, engage potential partners, customers and investors, and intrigue them into starting a conversation about working with you.

The Hustle Awards 2021 is very nearly here and we cannot wait to celebrate with you all next week - whether that be from the lovely Finsbury Business Centre and Clerkenworks or from the comfort of your own sofa. From startups to freelancers, The Hustle Awards aims to recognise all the founders, co-founders and team members that have disrupted, impacted and taken a risk or a leap of faith with their business. But who has made the shortlist...

WeVee, the first fully-integrated electric vehicle leasing platform, which launched in the UK (home to Cazoo, Cinch and Carwow), is now valued at $14m after its latest investment injection to support the global expansion of the eMobility lifestyle platform, allowing it to broaden its service lines.

“It's easier to act your way into a new way of thinking, than think your way into a new way of acting.” said Jerry Sternin in The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems.

New customer demands and fierce competition: the pressure on companies to innovate is high across all sectors – and established companies and young startups alike are struggling to meet these demands. Increasingly, this is leading to cooperation between corporates and startups. In this way, the speed and agility of young companies meet the professional structures and long-standing know-how of established companies. Both startups and corporates can benefit from each other's strengths in such a collaboration and ignite a firework of innovation together. 

With government changes from 19 July, the question being thrust into the limelight more than ever for many is 'Should we go back to the office?'

Kuano.ai, a software platform for rapid, cost effective quantum modelling of enzymes, has raised £1m in seed funding from ACF Investors, o2h Ventures and a syndicate of Cambridge-based angel investors. The funding will accelerate the company’s growth as it moves further towards commercialisation.

As a startup founder, it’s easy to view your business solely from your own perspective. Your startup idea is surely unrivalled in its brilliance, bordering on genius, beyond comparison.

Unibuddy, the number one peer-to-peer university recruitment platform that has helped 770,000 students from over 180 countries make better decisions about their higher education journey, has raised $20m in funding. The Series B round was led by Highland Europe with additional participation from Stride.VC. Unibuddy has raised a total of $32m since its inception in 2017.

It has been a record first half of the year for VC investment into London’s fintech sector, with new research from Dealroom.co and London & Partners revealing London-based fintech firms have already raised more VC investment than any other year, in only six months.

European Innovation Council (EIC) Fund is investing €5m in the Israeli medical startup, NanoVation, for accelerating the development of its high accuracy respiratory monitor and for launching initial marketing efforts in the EU. The investment is part of the EIC’s strategy to identify and support high impact startups and small companies and assist them in scaling up game changing technologies.

Bia Care has launched its virtual clinic to improve menopause care by combining technology with personalised treatments. The remote care solution ensures that women are provided with the knowledge needed to control their symptoms, access clinically-validated treatment options, and are given the ability to share their experiences in a confidential setting.

As you can imagine, here at Startups Magazine HQ, we speak to an awful lot of early-stage businesses. Every so often however, one really stands out and lingers long in the memory.

Chocolate is probably not the first thing that springs to mind at the mention of blockchain technology. However, it’s that precise combination that is helping to bring an end to over 50 years of civil war in Colombia which has killed over 200,000 people and internally displaced millions.

It’s a challenge, being a challenger brand today. The relative ease and speed with which you can bring a company or product to market means the volume of brands in any given space is huge, so conveying genuine differentiation is hard. And staying the course, building a challenger that lasts, is even harder.

The Government’s policy on face-masks will create 'misery and confusion' for workers using trains, a transport expert said today. Dash Tabor warned Boris Johnson’s plan to scrap mandatory coverings may also lead to millions of employees steering clear of public transport. 

An entrepreneur is often so in love with their idea, so confident in its perfection, that they begin to sin. And if it continues, they can torture their child with this selfish love.

MSDUK, an organisation that champions the inclusion of Ethnic Minority Businesses (EMBs) and founders in corporate supply chains, has partnered with Unilever, WPP, Google and Dow to launch the UK’s first accelerator programme focused on helping 300 EMBs to become supply chain ready.

An ambitious UK tech firm is aiming to take on US celebrity video calling service Cameo - by launching a 'bigger and better' platform.