The startup, founded by Christina Black Petersen, derives its name from her Danish roots, as 'LYS' is the Danish word for light.

Animaro is a furniture design brand which combines art with engineering to create beautiful objects which are visually playful for the home, such as lighting and clocks.

He told the world he was a 'lickable' guy by accident, but it was a typo that spelled out his future confectionery enterprise.