The marketing space has seen drastic changes since the coronavirus pandemic began in early 2020, and marketers have had to pivot quickly to successfully navigate marketing through the great Covid crisis.

With remote working and other scenarios caused by the pandemic increasing cybersecurity risks for businesses big and small alike, the team of experts at CloudCoCo have put together the following cyber security tips for small businesses.

There are high barriers to funding for Black founders, especially first-time ones. I know this because I’m a first-time Black founder who has raised (and is still raising) money. I’ve made a lot of mistakes, but also a lot of progress. Here’s what I’ve learned along the way.

Starting a successful business at 30 and older may be daunting, especially if you have family and financial obligations. However, if you test the concept, write a plan, create a marketing strategy and find your customers, you will succeed.

Most people would agree that things like nutrition and exercise lead to a healthier and happier individual. This same principle applies to the financial health of your business. In order to maintain a successful and thriving business, it’s important to stay healthy when it comes to your finances.

There are many resources that can walk you through the business basics: what to plan for, what numbers to crunch, and how to move forward. But there are a few things that we forget, or worse - things that we were never told about to begin with!

Having a strong reliable team is at the heart of building any successful sustainable business that is why investors say they invest in people not ideas. Many entrepreneurs overthink the ideas, the plans, the strategies, and underestimate the importance of building the team of people who will actually execute and turn these ideas into reality.

If you’re a business owner, the chances are you will want to know how to increase the value of your business. It’s important for any entrepreneur or business owner to have an idea of what their company is worth, especially if they are looking to either raise investment or plan an exit.

A happy and healthy workplace is a rich environment and there’s mounting evidence that workplace culture fosters a more productive organisation. In light of recent events of the pandemic, mental health has been at the forefront of the discussion.

NatWest’s landmark money-laundering case has dealt a huge blow to consumer trust in online banking; an industry that more than three quarters (76%) of UK consumers already admit they don’t fully trust, according to research from anti-money laundering specialists, SmartSearch.

Finding insurance for your startup is essential for protecting your finances and employees. However, choosing a plan that works for your team and budget can be tricky. Luckily, there are several options available for small businesses.

Marketing spend has risen to record levels since the pandemic. PR and marketing have become business lifelines, boosting resilience and reputation throughout a challenging time. A large part of the focus has been on retaining customers and marketing efforts have become highly targeted with brand loyalty as a key driver. Approaches are increasingly personalised with customers treated as individuals and humanised to drive authenticity and credibility.

In the wake of the coronavirus pandemic, it seems that people are even more concerned about the environment. A survey of over 3,000 people across eight countries found that 70% of people were more aware of the impact human activity is having on the environment than before the pandemic.

Cash flow is king. It is the lifeblood of any business. If any recent trading period has underlined this to the nation’s SME businesses, it is the last twelve months.

Starting any business comes with risk. However, for startups in the technology sector those risks can be significantly different from mainstream organisations due to the frequent rapid growth in what is often a new product or service offering.

"It is predicted that the resale market will be bigger than fast fashion by 2029 as traditional charity shops sell more items and the for-profit resale market balloons." Thred Up stated recently.

Closing the skills gap in organisations and industries around the world has a key role to play in our pandemic recovery. Factors such as geography, poor infrastructure, financial hardship and a lack of public resources are preventing many from accessing training that could transform their futures. Yet recent research shows that if digitally lagging sectors—such as manufacturing, mining, healthcare and education—double their use of digital tools, Europe alone could add €2.5 trillion to its GDP by 2025. 

Writing a compelling job ad to entice graduates can be challenging, especially if writing isn’t your strong suit. How can you create the best possible job ad to attract the best talent to your business? Based on many years of experience, I have put together the perfect formula to attract stellar talent.

A company’s brand is so important. It’s the business philosophy, its culture and ethos, its products, its team, the customer service, its corporate reputation.

Do you believe the next generation of tech giants will be European? At Scale-Up Europe, we do. That’s why, a few days ago, our group of stakeholders from across the world of European technology innovation presented a shared ambition for the continent to house 10 technology companies valued more than €100bn by 2030.