Value propositions can seem like a load of empty words to many entrepreneurs. "Leave it to the marketing team to get people to buy our product or services," they tell themselves.

Last year businesses were quickly forced into new ways of working, kickstarting one of the largest unplanned changes in operations the modern workplace has ever seen. It’s become clear that many of those changes are here to stay — for a long time to come, business as usual will not be an option. When we eventually return to the office, we can expect the workplace to be very different to how we left it. Typical office practices like hotdesking and crowded meeting rooms will no longer be viable as workplaces reduce onsite headcount and adhere to social distancing practices.

If you’ve dipped a toe into marketing, you know that every business needs social proof to grow. You must reassure potential customers that they’re right to pick you, because other people have done so before.

Right now it might feel harder than ever to cut through the noise and get your brand featured in the press. You might also feel that you'd like to secure media coverage but you don't have the budget to employ a PR agency, or perhaps the time yourself to knock up a press release or work out which journalists you should be targeting.

Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social media platform, LinkedIn, saw a 60% increase in user content creation and 55% of UK buyers revealed they will continue to shop online even when the high street re-opens its doors.

Last year was an incredibly challenging one for entrepreneurs and small business owners. According to a survey from Alignable, 45% of small businesses reported earning less than half of their pre-pandemic revenue. Statistics like these can scare you away from starting a company in 2021, but they shouldn’t.

There’s one tool that’s underused to address the gender diversity gap in startups - education.

Businesses in a wide range of industries rely on stock procurement to thrive, and issues with supply lines will always have a hugely detrimental impact on profits. Ultimately, companies cannot consistently sell their own goods if they’re struggling to procure the products and materials needed to manufacture them.  

At the moment, co-working is in jeopardy, and it may be time for the industry to change once again.

Website design accounts for up to 95% of a user’s first impression of your company. A good design can keep visitors on your site, which goes a long way in converting leads into purchases. For this reason, it’s increasingly important to make great website designs part of your marketing strategy. Here are eight of the best website designs to inspire you in 2021.

The world is undergoing huge changes at the moment. Between coronavirus pushing the economy to the limit and a group of Redditors challenging the financial market hegemony, people are questioning the role of established institutions. If finance doesn’t work to enable the economy, businesses or individuals, then who is it for?

The past twelve months have been especially hard for the UK’s many businesses. After several years of negotiations, the UK finally departed from the EU with a deal that had been finalised merely eight days before the formal withdrawal.

Small to medium enterprises (SMEs) are essential to the UK economy. The government has noted that they contribute to 99.9% of all private sector business in the country with a turnover of £2 trillion.

Last year, the Government introduced a new grant via the Kickstart Scheme to support the creation of new jobs placements at businesses across the UK. Unfortunately, the rules of the scheme meant that businesses needed to create a minimum of 30 job placements to apply directly for a grant.

As a social impact entrepreneur and investor, I like to think I know a business opportunity when I see one. The 2030 ban on sales of new petrol and diesel cars provides us with a massive opportunity. Entrepreneurs and investors should be incredibly excited about this new technology and the potential to innovate. As far as I’m concerned, Electric Vehicles (EVs) are the new smartphones.

In today’s fast-paced, technological environment,  people are constantly retaining information through the internet and social media. There are many opportunities for individuals to access expert advice from all sorts of industries through the likes of online interviews, podcasts and Twitter feeds. Still, does this mean that all the advice that we have access to is useful?

Why do startups fail, and what can founders do to prevent it? Many entrepreneurs and investors opine on this question, but few offer data-driven answers. Our goal is to identify and share clear learnings on this, and the timing could not be more critical.

Social media will always be an integral part of your small business’ digital marketing strategy, whether you’re using it to alert fans and followers about new offerings, industry news, or showing how things work behind the scenes in your company

Launching a new startup is always a huge risk, but with effective user research and testing, product leaders can gain valuable insights from end users to reduce risk from the outset and build a culture of learning from their customers. We recently held a virtual event titled ‘From Idea to Launch: How startups succeed with UserTesting’ and we were joined by product and startup experts, including Arielle Kilroy and Justin Berkovi, to get their top tips for ensuring success.

In this article, Andrew White, Partner and UK & European patent attorney at intellectual property firm, Mathys & Squire discusses how building a strong Intellectual Property (IP) portfolio puts you in a better position to secure business investment when you need it and why linking your IP strategy to your business goals - including investment plans - is crucial for making it all come together effortlessly.