I set up SimplyHair in 2013. I was working alongside my husband, Pip, to grow digital marketing agency, digitalbeans and also juggling a role in customer services and a side business as a mobile hair extension stylist when I realised how poor online purchasing experiences were in the hairdressing trade.
Written by Amy Filippaios, Founder of ecommerce wholesaler, SimplyHair and Creative Director at digitalbeans
Just when the lockdown period seemed to be drawing to a close, cases of Coronavirus took a sharp upwards turn and local lockdowns were enforced. Already, almost ten million people in the UK have been confined to their homes once again. Nationally, too, restrictions have tightened and fears of a second lockdown period are circulating as Health Secretary Matt Hancock refuses to rule out the possibility of another strict set of restrictions being brought in.
As we carry on focusing on female founders and women in tech ahead of our next issue, we decided to catch up with Lindsay Gledhill, a partner at UK law firm, Harper James Solicitors. Lindsay heads up the Intellectual Property (IP) team. She has specialised in IP exploitation and dispute resolution since 1997. It has made Lindsay the go-to lawyer for IP-rich firms who wish to protect and exploit their proprietary technology in fast-growing and international markets.
Minecraft has signed up to use a spatial simulation engine that is so powerful it is also being used in the fight against COVID-19. Created by supercomputing startup, Hadean, Aether Engine is being made publicly available for game studios of all sizes, from independent developers to AAA game studios, with Minecraft developer Mojang Studios as its first global partner.
A platform for workplace safety and quality, SafetyCulture, has acquired EdApp, a mobile training solution. EdApp currently delivers approximately 50,000 lessons per day across over 90 countries. The acquisition will enable millions of workers across diverse industries to access world-class micro-learning resources, free of charge.
Phos, the fintech behind the software-only Point of Sale (SoftPoS), and Stanchion Payment Solutions, a global specialist in payments systems and integration, have announced a partnership to enable payment processors and banks to accelerate the time to market of innovative contactless payments acceptance solutions for European merchants.
Tailoring your marketing efforts to a global audience can be a perfect chance to expand your business and reach prospective clients that may not otherwise learn about your products or services. Targeting a global audience, however, requires having an in-depth understanding of regional laws, cultures, and purchasing behaviours. Here are four clever ways to market your business abroad.












