Marketing spend has risen to record levels since the pandemic. PR and marketing have become business lifelines, boosting resilience and reputation throughout a challenging time. A large part of the focus has been on retaining customers and marketing efforts have become highly targeted with brand loyalty as a key driver. Approaches are increasingly personalised with customers treated as individuals and humanised to drive authenticity and credibility.
The first Event Tech Live (ETL) US and Canada wrapped on Thursday 10th June, content keeping to the high mark set on days one and two, Top Tech to Embrace to Achieve Effective Gamification and Back to the Future, Perhaps among the sessions and Canapii winning gold in the coveted StartUp Competition.
Newton Venture Program unveils its first cohort of investor trainees looking to make VC more diverse
The Newton Venture Program is unveiling its first diverse cohort of investment trainees set to make the worlds of tech and venture capital more representative and is opening applications for its next program.
London-based tech startup, UtterBerry has recently developed innovative 5G technology, which will transform Welsh farming and tourism thanks to funding and support from the Department for Digital, Culture, Media and Sport and the Welsh Government. Now the technology is ready, UtterBerry will begin revolutionising farming and tourism through the DCMS 5G Testbed Project.
The UK has seen a huge rise in the number of independent businesses being set up over the past year. New analysis from The University of Law Business school shows 854,948 independent businesses have been established since 23rd March 2020, representing a 43% increase compared to the same period a year before (594,957).
Early Stage investors can often seem like mythical animals hidden in parts of the city you have little access to. When you do finally catch yourself face to face in a crowded networking event, or on a brief phone call that you’ve been preparing for all week, it can often feel like an uncomfortably one-sided encounter.
Tractable, the AI company helping insurers with accident and disaster recovery, has announced a $60m Series D investment led by Insight Partners and Georgian. The round doubles the total raised by Tractable from $55m to $115m and values the company at $1bn – making it the UK’s first computer vision unicorn.
Research from Ezra, provider of digital coaching, has found that UK employees are working longer hours than ever thanks to remote working. However, the lack of structured office hours is having a detrimental effect on employee work-life balance and wellbeing and, therefore, the quality of their work.











