The relationship between a startup and its communications agency is a critical one – you have a game-changing product, service or innovation but now you need the best support in place to help define positioning, reach the right audience and ultimately, drive growth.
In the fast-paced world of finance, established companies often prioritise large, lucrative markets, driven by the pursuit of scale and profitability (think Revolut and its pursuit of its UK banking licence). However, amidst this focus on the mainstream, there are overlooked opportunities in smaller, niche markets that may seem too small and undeserving to bigger financial players.
Marketers are increasingly experimenting with technology to drive marketing campaigns, and some of the world’s biggest brands are involved. The likes of Samsung, Nike, Louis Vuitton, and Tiffany & Co. are standing out in increasingly crowded markets, paving the way for the future of marketing.
In my previous role as Director of EMEA Marketing for a silicon-valley B2B SaaS company, one of my favourite parts of our marketing was involving customers in our thought leadership. The power of having the voice of our customers not only positively impacted our reputation and lead generation, but also the growth of that existing customer base who joined in on our marketing.
Conferences stand as a unique platform for entrepreneurs, marketers, startups, investors, innovators, and PR specialists to forge connections, exchange insights, and showcase their ventures. As entrepreneurs ourselves, we comprehend the significance of these events and the opportunities they offer.
Navigating the current fluctuations in the UK energy market poses challenges for small and startup businesses seeking to invest in green projects. As we make strides towards meeting the UK’s 2050 net zero targets, it is now more critical than ever to enable businesses to achieve their net-zero goals.
Based in Nashville, Tennessee, Shellie’s career spans over 25 years as a marketing expert, having built and scaled lean, effective campaigns with multiple B2B technology organisations. With a passion not just for marketing itself, but how customers and people are treated within a company, we caught up with Shellie to ask about some of her top tips for those looking to kickstart their marketing journey.
As a startup, you might already know the value of knowledge and learning new things. Yet, if I were to ask you what is Web3, only the shrewdest might be able to answer. A study released in early 2023 showed only 18% of male and 7% of female respondents have heard the term. But, if we were to ask the same question about NFTs, that number jumps substantially. Yet things like NFTs, that have already generated millions of dollars, work closely with and promise to be a big part of this ‘next iteration of the Internet’.
OpenAI has launched ChatGPT Enterprise, which they claim offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows for processing longer inputs, advanced data analysis capabilities, customisation options, and much more.
It was a match made in ecommerce Utopia – a promising new brand looking to scale up their marketing efforts, and a boutique email marketing agency looking for their next challenge. Once Neurogan Private Label and CodeCrew joined forces, the results were impactful for both parties.
NexGen Cloud, the sustainable Infrastructure-as-a-Service provider, has launched Hyperstack, an NVIDIA GPU-accelerated cloud platform that enables direct-to-compute, GPU-accelerated cloud access for the European market.
BankiFi are on a campaign to bust the myths surrounding digital-only neobanks being the most viable option to the sole trader and small business.
A Wolverhampton-based business duo has announced the launch of an interactive programme for aspiring businesspeople across the West Midlands.
The brain is the most complex part of the human body. It has 86 billion neurons that allow people to feel, taste, smell, and see. It controls thoughts and memories, interprets emotions, and makes sense of the world around us. And, in cases of extreme emotions or pain, it can even disassociate from a situation as a protective mechanism.
Every year over 340 million workers suffer a workplace injury: slips and falls, strains and sprains, vehicle collisions and crashes. Voxel, an AI startup using computer vision to transform safety and operations in the workplace, has announced a $12 million strategic funding round to improve workplace safety and save lives.
So many founders and startups don’t get the recognition they deserve, but it’s not because they aren’t good enough. It’s because the world doesn’t know about them. Yet.
MM, a dating app that merges tech with real life experiences has raised £600,000 in seed funding.
The agenda for DTX + UCX Europe has been announced as experts from the biggest brands gather at the London ExCeL to share their roadmap for digital transformation in the AI era.
From in-person drops to online queues, to raffles, to bots and scalpers – how did buying a pair of trainers become so difficult?
With an ever-growing need for solutions to combat climate change and drive decarbonisation, cleantech continues to grow at an accelerated rate, with female founders increasingly at the forefront of developing smart and sustainable solutions.
