Sadra Hosseini

Sadra is a three-time founder and entrepreneur. He has successfully raised multiple times and is on a mission to build a unicorn. He founded Ryft around four years ago, a unified payment platform designed specifically to power marketplaces and B2B platforms. The Ryft solution processes payments and then automatically diverts funds to merchants and sub-merchants (minus any commissions) the next working day. Think Stripe Connect without the high fees and lengthy payout wait times.  The solution is completely PSD2 compliant.

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Seizing untapped potential: The opportunity for startups in serving markets the big boys don’t care about

In the fast-paced world of finance, established companies often prioritise large, lucrative markets, driven by the pursuit of scale and profitability (think Revolut and its pursuit of its UK banking licence). However, amidst this focus on the mainstream, there are overlooked opportunities in smaller, niche markets that may seem too small and undeserving to bigger financial players.

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