Features
Gartner forecasts that by 2028, three out of four enterprise software engineers will use AI code assistants – a significant increase from less than 10% in early 2023. AI and Generative AI are challenging the traditional software development process, but the integration of this rapidly advancing technology is imminent.
Throughout my 20 years working in and around European startups, I’ve always looked to the UK market for inspiration, collaboration, and, of course, investment. At Ryte, we successfully raised funds from UK-based Octopus Ventures. Led by their partner Paul Davidson, we experienced firsthand the immense value that cross-border collaboration can bring.
There were many reasons The King’s Speech could have been draped with discern, doubt and incredulity, as the cracks in the creaking NHS continued to deepen and wild election-based promises faded into insignificance. Yet, that address, even without Colin Firth’s involvement, instilled a surprising level of optimism. For the first time, it seemed genuinely plausible that the words broadcast across the country from the new monarch actually held some promise.
A common question that founders ask themselves is when their new company will start to make money. The answer is rarely straightforward, and every startup faces unique challenges based on its industry, market conditions and growth strategy. However, understanding the key stages of its life cycle can provide valuable insights and set realistic expectations for business success.
As AI reshapes all industries, the ability to effectively deploy it may become a critical focus for organisations striving to remain competitive. While AI offers the expectation of streamlined processes and enhanced efficiency, it is essential that we continue to recognise the skills that remain crucial in harnessing such tools.
Big companies are intimidating. They have seemingly unlimited capital, a small army of employees, and usually a global reach. In the early days of my SaaS startup, I often remember friends and family saying something to the effect of “how are you possibly going to beat them”? From the outside looking in, established market players are business elephants crushing startup ants.
There is no question; in an increasingly saturated market, the startup journey has never been more precarious. Recent data shows that startup failures in the US are up to 60% year-over-year, with European markets facing similar risks. At Unfound Studio, we believe that the difference between success and failure for startups lies in one fundamental asset: a robust and thoughtful brand strategy.












