Let’s state the obvious: public relations (PR) is a different beast for startups compared to large corporates. But as the news this week has shown (Jaguar), this is no bad thing.
Jargon is divisive, especially in business. Some embrace it – there’s nothing they like more than to touch base, deep dive or circle back. Then there are those who are seemingly revulsed by these workplace idiosyncrasies. Such phrases are readily mocked, easy fodder as they are for any satire of crap management.
Greek philosophy and public relations: two subjects that rarely inform the same discussion. But here we go (please bear with me).
