With 2025 just around the corner, AI continues to redefine industries, unlocking new opportunities for efficiency, growth, and value creation. Tools such as ChatGPT have received unprecedented attention yet represent only a small part of the transformational value that AI can offer to businesses. Companies seeking to heighten their value – be it in attracting investors, underpinning growth, or laying a foundation in advance would do well to investigate the use of AI outside generative text tools.