Gen Z are now the largest generation group globally, and as the youngest cohort in today’s workplace, they are already stepping into leadership roles that will drive the future of business for many years to come. With nearly a quarter of a million directors of UK companies already being Gen Z in 2024, their growing influence is clear.

Despite a challenging backdrop, UK SMEs are still optimistic about the future of their businesses, with nearly three-quarters forecasting growth in the coming year. That’s according to American Express’ latest research  which highlights a resilience among these businesses, and sheds light on how small and medium-sized enterprises are navigating rising costs and evolving customer expectations to map a path to success.