Sara Daw

Sara Daw is Group CEO of The CFO Centre and The Liberti Group, and the author of Strategy and Leadership as Service – How the Access Economy Meets the C-Suite, published by Routledge, out now.

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The startup CFO mindset: optimism meets risk awareness
The startup CFO mindset: optimism meets risk awareness

If you talk to seasoned CFOs right now, you’ll more than likely hear the same…

This article is part 4 of 4 in the series Beyond The Numbers
How to raise funding without losing control

For many founders, raising funding can be something of a double-edged sword. On the one hand, capital unlocks growth, on the other, funding can come with strings attached, and in some cases, a loss of strategic control.

This article is part 3 of 4 in the series Beyond The Numbers
How building financial resilience can futureproof your startup

Tech startups today sit at the intersection of enormous opportunity and mounting risk. On one hand, global IT spending is projected to grow by 9.3% this year according to Deloitte, driven in part by surging demand for AI and digital transformation. On the other hand, the rapid pace of change, macroeconomic volatility, and shifting investor sentiment mean that even high-growth companies can find themselves vulnerable.

This article is part 2 of 4 in the series Beyond The Numbers
The startup survival guide: 7 reasons new businesses fail
The startup survival guide: 7 reasons new businesses fail

Launching a new business is exhilarating – the energy, the creativity, the vision of building something that’s uniquely yours. But the statistics are sobering. According to ONS data, around one in five UK businesses fail within the first year, and nearly half don’t make it to their fifth birthday.

This article is part 1 of 4 in the series Beyond The Numbers
Fuelling growth: the case for fractional CFOs for startups

Scaling a business is one of the most exciting milestones on any entrepreneur’s journey. But it’s also a common point where things can start to unravel. The truth is, what gets you to one level of success rarely takes you to the next. And that can include your team.

AI won’t replace CFOs – but CFOs who embrace AI will lead the future

In a world awash with AI headlines and tech disruption, Sara Daw, CEO of The CFO Centre, cuts through the noise with a compelling message – AI isn’t coming to take our jobs, it’s coming to transform them. And for company leaders and the finance teams that support them, the implications are both profound and empowering.

Fractional C-Suite – what is it and could it help your startup grow?

Congratulations! You have successfully navigated the first steps of building your own business. You’ve proved the initial concept has a market and your business is starting to grow. You may have bootstrapped to date by using your savings or taking on investment from the support of friends and family. You may even be further along than this and going down the path of bringing in outside investors to help scale further.

This article is part 2 of 2 in the series Smarter leadership with Sara Daw
10 Signs that you are a stressed-out, overworked, and underachieving entrepreneur

There’s no doubt about it, SME entrepreneurs, business leaders, and owners are remarkable individuals.

This article is part 1 of 2 in the series Smarter leadership with Sara Daw