Features

Five Easy Ways to Conduct Your Own Market Research Before Starting a Business

You woke up with a brilliant idea that you know is going to be the next best thing, but now what?

Why employee appreciation shouldn’t be limited to one day

Keeping employees happy to commit and grow within a business should be a core aim of HR teams. However, it has been reported that nearly half of employees leave their role because they do not feel appreciated – particularly during the first quarter of the year when people naturally look for change.

Why does so little funding go to female founders?

The share of funding secured by female founders is unfairly and disproportionately low, a state of affairs that has remained unchanged for many years despite advances made in other areas of gender equality in business.

Women, technology, and sustainability

Women, tech, sustainability – all buzzwords at the moment. But Noleen Mariappen, Impact Entrepreneur and Advisor, can tell you that the journey for a woman in the tech space is far from all buzz!

How startups can avoid international tax fall-out during hypergrowth

As more startups expand internationally, and look abroad for expansion opportunities earlier in their life cycle, the tax function has shot up the boardroom priority list to mitigate against hefty revenue losses and risk of non-compliance with local tax guidelines.

FIve Common OT Security Risks Faced By Startups In The Manufacturing Industry 

As manufacturing startups rely more on digital technologies, they become more vulnerable to cyber-attacks.

AI can speak human, but can humans speak AI?

It feels like artificial intelligence has developed more in the past week than it has in the last 10 years.

From crumbs of an idea to a tasty business Biscuit

My background is in R&D, marketing, and business strategy, so lends itself well to where I find myself today.

Femtech funding – why confidence is key 

We’ve got a femtech problem.

FIVE LESSONS FROM A FEMALE FOUNDER

Before I was a banker, I was a founder. 

How to understand the importance of logos for your startup

Sadly, with only 10% of startups making it through their first year, there’s no doubt they face a challenge ahead of them. Reasons for this can include poor budgeting, misplaced marketing, lack of research, and/or choosing the wrong partners.

The Four Day Work Week

That whole Monday to Friday, nine to five institution most of us know as reality is apparently coming to an end…or so they say.

Initial Marketing Considerations When Launching a Startup

Launching a startup is an exciting time, but typically it can also be a little frantic as you struggle to juggle competing necessities before your launch date.

How to write a marketing email that really works

We know that email prospecting works.

The women in tech who cracked the mentor/mentee code

Academy’s Head of Performance, Natalya Sverjensky, sat down with Academy grad Tavija (who recently joined the railtech division within Tracsis plc) and her mentor Magda, Director of Digital Delivery at Virgin Media O2.

Female founders: here’s what a successful pitch looks like

With more than a decade of experience in early-stage investing Lian Michelson, Investment Director at Vala Capital, finds that, unlike men, women underplay what their business is worth when they pitch to VC investors. Here she gives her top tips for that successful pitch.

Ukrainian Resilience: 10 Impressive Startups

Last year, just a few weeks after Russia invaded Ukraine, I took a trip to Krakow, Poland (against my mother’s wishes).

Is sustainable growth achievable for European SMEs in 2023?

Without a doubt, small and medium-sized enterprises (SMEs) are essential to the European economy.

Why online payments are the next big thing in ecommerce innovation

Industry players are on a mission to differentiate themselves, while merchants and consumers are demanding innovative ways to pay for what they buy.  A seamless payment experience is becoming more and more important to consumers and therefore merchants as ecommerce continues to be as competitive as ever.

How can I protect my startup’s digital assets?

Physical assets such as stock, machinery, cash and business premises are often core to business operations and might be the first thing business owners think about when valuing a company on the balance sheet.