Google regularly updates the way that content is processed and prioritised on the results pages of the search engine. There have been some big updates in recent years, mostly down to the evolution of AI and its powers of answering questions and writing content.
With Universal Analytics being completely replaced by Google Analytics 4 (GA4) on the 1st of July 2023, time is running out to make the transition before being thrown in the deep end. Many, like us, have made the switch to GA4 already and are noticing the various mini updates happening ahead of the deadline.
