Features

The importance of PR for your marketing matrix

I know what it’s like to run a startup. I’ve been there, got the t-shirt and even been spat at. Yes, that’s true, but don’t worry it was by a llama when I was visiting the factory where I bought the Peruvian knitwear from in the Andes, Peru when I was running my first company back in 2008.

Unlocking Growth Potential: The Power of Flexible Work Solutions for Startups

In today’s fast-paced and ever-changing business landscape, startups are increasingly turning towards the transformative power of flexible work solutions as a fundamental driver for growth and success. As the founder of a virtual assistance agency that values flexibility as core to our model, I’ve personally experienced the benefits of embracing flexibility in the workplace.

The connection between leadership communication and employee satisfaction

Today, leadership has become a very important topic in every industry. Employees find effective communication as a top leadership attribute. Leadership is seen as the act of managing a group of people.

Embracing Transparency: The Case for Building in Public

In the fast-paced world of digital advertising, influencer marketing has emerged as one of the fastest-growing sectors. The allure of having someone with a massive following sing praises about your brand is so compelling that it often makes founders forget a simple truth: the most inspirational influencer is, in fact, the founder themselves.

Calming financial anxiety for your mental wellness

The UK is experiencing widespread levels of stress, anxiety and hopelessness in response to financial concerns. As a result, The Mental Health Foundation asks for government action on supporting people at higher risk and preventing mental health problems.

Explore 5 creative career paths that never existed before

As demand for creative roles booms across a variety of industries, The Interaction Design Foundation, the world’s leading online design school, reveals five creative career paths to explore that never existed before. 

5 organisational software solutions to advance the work organisation at your tech startup

Running a tech startup can be an exciting yet overwhelming experience. With so many tasks to cross out and team members to manage, organising and structuring the workload can be really challenging.

What I learned from being both a full-time student and a CEO

My path to the C-suite level hasn’t exactly followed a usual route, I’ll admit. I believe that’s where my strengths lie: I don’t mind doing things a little bit differently than you’d expect, and my unorthodox journey has been full of surprises.

It’s 2023, so why is diversity in business still such an issue?

How many times have you been invited to what sounds like a truly insightful, informative, business event… only to find that the panel is made up exclusively of white men?

Automating sales and customer support with auto dialling systems

In today’s fast-paced business environment, companies are always looking for ways to streamline their sales and customer support processes. One effective way to do this is by automating these processes using auto dialling systems.

AI can help Transform Mental Health Services

The UK is grappling with a mental health crisis with eight million people waiting patiently to be seen or not deemed sick enough to be seen. The NHS is overwhelmed, and many private mental health clinicians have waiting lists of up to six months!

Why community relations are the key to ESG for startups

Environmental, Social and Governance (ESG) has been the corporate craze of recent years: the route for global giants to flex their eco and workforce credentials, and an excuse for business consultancies to generate endless new reports and frameworks. But the biggest corporate secret is that, when it comes to ESG credentials, startups consistently steal a march on their rivals.

MedTech Accelerator announces its next cohort: who made the cut?

Despite the ups and downs of startup funding over the past year, several areas continue to draw interest from investors – and medtech is one of them. That’s especially true of startups looking to apply AI to healthcare, a sector where angels and VCs believe smarter diagnostic tools and better drug development pipelines can result in major cost savings.

Accelerating innovation, efficiency and productivity within teams

As leaders in business, we constantly strive to accelerate innovation, efficiency and productivity within our teams. With over two decades of experience behind me I’ve had the opportunity to reflect on what’s made me the leader I am today, what I saw in others that impacted the way I work, and why I have ultimately come to understand that creating a culture of coaching is the primary driver of success.

How CTOs can navigate these challenging times

Due to the current global economic downturn, startups are finding it harder than ever to access the capital needed to grow their business. Funding has dried up almost overnight with investors shying away from taking risks as they come under greater pressure to make a return in the midst of the cost of living crisis.

Top tips on best practice for in-house tech business recruitment teams

At a time when the UK’s digital skills gap is wider than ever and great candidates are like gold dust, there is a massive challenge for companies to recruit new staff in the technology sector.

7 common reasons for chargebacks and how to mitigate their risks

Chargebacks are a significant issue for businesses, especially those that operate online. Whenever there is a chargeback, the company loses money and risks its reputation with customers.

Overcoming Anxiety with Mindfulness: Mental Health Awareness Month

It’s Mental Health Awareness month and this year’s focus is on anxiety, something most of us are unfortunately more than familiar with.

Everyone says they love your idea, until it’s time to pay

Turning an idea into a reality is an exhilarating pursuit.

Repairing the fractured relationship between sales and marketing

You know the phrase ‘two nations divided by a common language’? Apparently coined by George Bernard Shaw about Britain and America, it could just as easily be said about different – and sometimes warring – factions in companies. In particular, sales and marketing.