The biggest marketing trend that we’ve seen throughout 2020 is the drive to build a strong personal brand. Customers are becoming savvy to the ethics and ethos of the businesses that they are buying from. They are being more discerning in their choices driven by the desire to do good and to avoid untrustworthy brands during an unpredictable time.

Founded in 2011, by two Finnish entrepreneurs who were looking for a way to manage their finances, Holvi is digital banking service for freelancers and entrepreneurs. Combining money management tools with an easy-to-use business account, Holvi offers an innovative banking experience that helps you run your business.

The R&D tax relief schemes and R&D expenditure credit (RDEC) have driven greater innovation in the UK, according to analysis by HMRC. A review of these schemes, as well as the Patent Box, highlighted that there were both positive direct and indirect impacts on business for those that utilised the schemes whilst also spurring on innovation.

Finding suitable talent for your business has always come with its challenges, and 2020 has accelerated a shift in workplace culture that means a higher level of remote workers, searching for their perfect employment match, creates new hurdles for recruitment.

Looking back on 2020 and learning as many lessons as possible is a very worthwhile exercise for all of us. At the beginning of this series, nearly three months ago, I paraphrased a famous quote from the Monty Python film ‘Life of Brian’, and asked “what has 2020 ever done for us?” 

After a difficult year, there is no surprise that most people are looking for ways to save some money and scrape those pennies together. No matter which part of your life you are looking to tighten the belt in, it can often be difficult to know where to start; particularly if you are a business owner, who has felt the brunt of this year. We don’t blame you; we have all been there! Try not to stress, however, for we have a helpful and effective list detailed here, of ways you can cut costs to your business, without causing any damage to profits.

As a startup, you’ve got loads of goals, problems and opportunities to think about, but make sure you carve out some time for some PR activity that will help raise your profile and grow your business. 

There's no doubt about it: leadership has been put to the test this year. Over the course of 2020, leaders of businesses everywhere have had to step up to a monumental challenge. Not only have many businesses had to fight to stay afloat, but company leaders have been required to find new, creative ways to work remotely, motivate their team in the face of extreme adversity, and achieve their goals.

Without beating about the hypothetical bush, the future of the labour market in the UK is looking rather bleak. Reports suggest that we are on course for the worst recession in more than 300 years. The Institute for Policy Research meanwhile has warned that more than one million young people could be unemployed by 2021.

Gone are the days where profit reigned supreme in a business’ strategy. Now, investors, customers and talented employees are all looking for businesses with a purpose they can buy into.

In the first part of this series I looked specifically at why women aren’t investing. This time, I’m exploring what’s stopping everyone else.

As we continue to work towards the government’s net zero emissions by 2050 commitment, businesses are naturally becoming increasingly aware of the need to be more eco-friendly. Other strategies, such as the Clean Growth Strategy, which aims to promote economic growth at the same time as decreasing emissions, mean that the focus on having a positive effect on the environment is now higher than ever.

The COVID-19 pandemic has drastically changed the way the world works, and with UK workers working at home for the foreseeable future, it can be difficult to connect the workforce together. To support workers, flexible office specialist, Workthere, has shared five tips on how you can stay connected to your colleagues, both in and out of the office.

Relationship marketing is significant for all businesses. It is the customers who keep your business running. SEO for big brands can get them the necessary clients. But that is one aspect and keeping them is quite another story. Customer loyalty for your business can go a long way in maintaining a strong relationship with the customers.

In a recent study of 2,100 UK adults, undertaken by global affiliate network, Awin, it was found that as many as one in five Britons (19%) are planning to carry out their Christmas shopping online for the first time this year.