In a recent survey, over half of customers polled revealed that they tend to buy from a brand with a big personality. The study found that 57.5% of customers buy from brands with strong personalities, whilst 51.2% of people have purchased from a brand because of the way they spoke online.

Razor’s Head of Client Services, Ellie Mosley, recently shared her story with us on having a career in technology as a new mother. Now, Razor’s CEO, Jamie Hinton responds. In his mind, it was the natural thing to do.

The stats are not promising when looking at women in tech within the UK. Last year it was revealed that women only make for 16.8% of workers within the tech field. Shocking right?

The automatic saving app offering access to market-leading returns, Chip has raised a total of £10.7m from the crowd and the government-backed Future Fund, as part of the company’s series A round.

When you’re building something from the ground up, it’s essential to have a strong foundation for support right from the start. Your business needs to have one main idea you can use to create a brand identity, to generate strong branding and to produce an effective brand development strategy to reach your goals.

Xero is calling on the government to step in on tech adoption for small firms after its report reveals the impact on the post-pandemic recovery. The resilience and recovery of a small business is acutely impacted by how digitally enabled they are, according to Xero’s new report on the global impact of COVID-19.

London Tech Week has announced plans to definitively map the UK tech scene highlighting and promoting the best businesses, innovators and thinkers operating across the country.

A rise in startups born during the pandemic is hugely positive but also not surprising. We’ve had more time to think and do and explore new avenues, particularly where existing business models or employment have ceased to exist. Necessity truly is the mother of invention. But while the pandemic has created new opportunities, the lending environment for startups looks set to be challenging.

Hydration and fluids are argubaly not spoken about enough, and can be really serious issues relating to humans. Aquarate has been designed and founded by Rebecca Taylor, to redefine the way fluid balance is monitored within care to reduce hydration related illness and improve wellbeing.

As we carry on focusing on female founders and women in tech, we decided to catch up with Kristy Chong, CEO & Founder of Modibodi, a femtech startup that provides people of all ages and body types all around the world with access to reusable and sustainable underwear, swimwear, active wear and maternity wear.

Businesses, whether they’re established, starting up or looking to grow, all have one thing in common. The need to be agile and aware. And, if the pandemic has taught us anything it’s that businesses can adapt to a changing market and they can do it very quickly.

Boosting employee morale is one of the most crucial topics that every leader should consider when finding ways to steer their small businesses to grow exponentially.  Low morale can result in poor cooperation, low productivity, and augmented turnover. Several studies have demonstrated that focusing on enhancing morale in the workplace can have a tremendous impact on a company’s growth.

Back in 2015, representatives from nations all around the world met to sign an initiative that would help combat the damaging effects of climate change. This very first globally collective effort in terms of reducing greenhouse emissions, to which 179 countries have formally agreed their commitment, focusses on limiting the rise in global temperature increases by two degrees above its preindustrial measurement.

 One of the most regular questions many entrepreneurs ask themselves: 'Why do some companies succeed and stay longer on the market?' and 'Why do some of them not?' 

With lockdown forcing many people into furlough or redundancy, the thought of turning a personal passion into a startup has never been more tempting. But is this the right time or the right environment? And how do you turn a passion project into a viable business?