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4 easy digital marketing strategies for small business owners
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4 easy digital marketing strategies for small business owners

More of us than ever before are thinking about starting a business in the next 12 months, according to research from small business support platform and membership community Enterprise Nation.  

Brand 1 week ago
UK marketing teams lead the charge in embracing AI at work
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UK marketing teams lead the charge in embracing AI at work

In recent years, the integration of artificial intelligence (AI) tools has become increasingly essential to UK workplaces. Data from the latest Freshworks AI Workplace report reveals stark contrasts in how UK professionals across different sectors are embracing – or resisting – the integration of AI into their daily work.

Brand 1 week ago
Feel first, buy later: the blueprint behind great branding
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Feel first, buy later: the blueprint behind great branding

Why is the human side of branding something startups can't afford to ignore? When we talk about branding, most minds jump straight to logos, taglines, and colour palettes. But for startups, whether B2B/B2C or, as I like to call it, H2H (human to human), the most powerful branding doesn't live in visual identity or marketing campaigns. It lives in what we can’t see: emotions, trust, and human connection.

Brand 2 weeks ago
Mastering the scaleup journey: 5 marketing moves that drive growth
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Mastering the scaleup journey: 5 marketing moves that drive growth

Elevating a business from startup to scaleup is something research widely suggests will only be achieved by around one in 200. That means, of the 900,000 companies which launched in 2023, only 4,500 will reach that next level of success.

Brand 2 weeks ago
From static to strategic: brand equity role in an adaptable era
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From static to strategic: brand equity role in an adaptable era

In the world of business, your brand is more than just a logo, a colour palette, or a catchy slogan. It’s the sum of how people perceive your business, the value they associate with it, and the emotional connection they feel toward it. This collective perception is what we call brand equity and it’s one of your most valuable business assets.

Brand 3 weeks ago
How to increase your brand recognition and grow your business
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How to increase your brand recognition and grow your business

Branding isn’t just a marketing gimmick. It impacts all aspects of your business from retaining employees to your pricing, and to the sustainable growth of the business.

Brand 1 month ago
6 questions eCommerce brands should be asking a PR agency before hiring them
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6 questions eCommerce brands should be asking a PR agency before hiring them

After over two decades in the industry, we know that eCommerce brands have the power to manage their own PR strategies successfully, without the need for an agency.

Brand 1 month ago
Expert tips to improve communication and boost morale
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Expert tips to improve communication and boost morale

As a Communications and PR expert with over two decades of experience across the public, private, and third sectors, I’ve learned that great communication isn’t just a business asset – it’s a wellbeing essential.

Brand 1 month ago
Branding for startups: three questions every founder needs to answer
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Branding for startups: three questions every founder needs to answer

Startups move fast. There’s product to build, funding to raise, customers to win over. With so much going on, branding often gets pushed down the to-do list. It’s seen as something to worry about later, once the MVP is out, the investors are in, or the team’s a bit bigger. But here’s the thing: if you leave branding until later, you’ll end up playing catch-up.

Brand 1 month ago
How high-impact brands get attention before they are swiped away
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How high-impact brands get attention before they are swiped away

In an endlessly hyper-digital world of scrolling, where thumbs move faster than minds and attention spans last only as long as a heartbeat, standing out has become both a science and an art.

Brand 1 month ago
How to avoid trademark mistakes as a startup
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How to avoid trademark mistakes as a startup

While you have a million things on your agenda as you begin a startup, there is one thing that can never be an afterthought: guarding your brand with a good trademark strategy. A mistake here can cost you more than money and time – it can cost you your brand identity.

Brand 1 month ago
4 key ingredients to make your brand irresistible
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4 key ingredients to make your brand irresistible

Launching a startup? Congratulations, I’m so excited for you! Now, buckle up because this journey is likely to be fast, unpredictable and like nothing you’ve ever known.

Brand 1 month ago
46% of UK businesses are embarrassed by their website
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46% of UK businesses are embarrassed by their website

Storyblok announced research that reveals that UK companies are losing an increasingly large sum of money each year due to poor website experience despite spending a substantial amount on marketing technology.

Brand 1 month ago
Why every business needs SEO for 2025
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Why every business needs SEO for 2025

As we are in 2025, one thing is becoming crystal clear: businesses can no longer ignore SEO. The digital space is more crowded than ever and standing out has never been more challenging or more crucial.

Brand 1 month ago
The power of personal branding for professional women
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The power of personal branding for professional women

Imagine a scene where a working professional spends weeks preparing tasks and projects for a tech leadership community. Hours are focused on designing the valuable information and the result is a wild success.

Brand 1 month ago
How SMBs and content creators can create the ‘perfect’ YouTube video
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How SMBs and content creators can create the ‘perfect’ YouTube video

YouTube has revolutionised video streaming for two decades. Not only has it adapted to the rise of TikTok and Instagram via YouTube Shorts, but recent studies show that Gen Z users are still more likely to use YouTube than TikTok. 

Brand 1 month ago
6 ways to create news for your startup
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6 ways to create news for your startup

In the world of startups, grabbing media attention is both essential and frustrating. Founders often tell me, "We need PR, but we don’t have any news!" The truth is, that early-stage startups rarely have major announcements like funding rounds or acquisitions. So how do you make headlines when there’s nothing obviously "newsworthy" happening?

Brand 1 month ago
Startup secrets: the key to driving growth through event marketing
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Startup secrets: the key to driving growth through event marketing

Startups can’t afford to waste time and money on events that don’t deliver real business results. In today’s competitive landscape, every event must drive outcomes that fuel growth.

Brand 2 months ago
How female founders can amplify their voices through communications platforms
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How female founders can amplify their voices through communications platforms

In the lead-up to International Women’s Day, a day dedicated to acknowledging, recognising, reflecting, acting, speaking up, celebrating, and empowering women, I’m reminded of the immense power we each hold through PR and our own publishing platforms – such as our social media profiles, personal blogs, websites, newsletters, podcasts, video channels, online courses/webinars. These all allow us to create and share our stories and messages directly with the world.

Brand 2 months ago
Time to exit the ‘wilderness years’ and get visible
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Time to exit the ‘wilderness years’ and get visible

PR and visibility expert Amanda FitzGerald shares five ways you can be seen as the go-to expert in your field.

Brand 2 months ago

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