Brand
Advertising affects sales in two ways. Firstly, by prompting someone to buy or act now,…
When you think of big corporate branding, what words come to mind? Sleek? Polished? Maybe…
Startups often face new challenges as they grow, with marketing measurement evolving from simple tracking…
Think of ‘great’ leaders and their most iconic moments, and they are likely to give…
Launching a business in healthcare education means navigating an industry where trust, credibility, and quality…
The European Innovation Council consistently tries to name technologies that may become important before the…
Bloomsbury is one of the world’s great storytelling businesses. Over 40 years, it has grown…
For decades, financial services have been built around a fairly basic assumption: before someone is…
Europe is spending billions to keep ambitious companies at home. But for international founders, capital…
At one point, it finally dawned on me that I was collecting qualifications. I already…
Planning an impactful event can feel like a make-or-break moment for your startup. You know…
When people think of a brand failing, they often imagine one big mistake. A disastrous…
Roughly 75% of venture-backed startups never return investors’ money. Building a successful technology business takes…
Over the years, I’ve had a lot of conversations with founders about why their branding…
Around 47% of consumers around the world now say that local relevance means a lot…
The Cannes Lions Festival of Creativity 2026 wrapped up last week – the largest marketing…
I came to IT and product design from traditional architecture. My last year at a…
Trust in online content is under greater pressure than ever with the rapid rise of…
Speaking recently at a digital transformation conference where senior leaders from across the technology industry…
If everyone is a thought leader, does that actually mean anyone is? And honestly, this…
