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ARTICLES IN Brand
3 powerful ways startups can fuel success through agile marketing
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3 powerful ways startups can fuel success through agile marketing

My professional journey started within the depths of corporate marketing with established brands. In those early years, I managed campaigns backed by generous budgets and renowned brand reputations. While it was thrilling at first, it eventually became a little predictable. Then I started working with startups – and everything shifted.

Brand 2 days ago
sgursozlu/iStock
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How SMBs can help consumers unplug without losing engagement

In today’s digital landscape, British consumers are increasingly stepping back from constant connectivity, driven by content oversaturation, “attention fatigue” and a desire for more mindful experiences. World Mental Health Day offers a timely opportunity for individuals and brands to reflect the ways technology shapes our emotional health – and how more intentional visual storytelling can help spark meaningful conversations around it.  

Brand 6 days ago
Trump talk: PR genius or disaster zone
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Trump talk: PR genius or disaster zone

Are “Trumpisms” a masterclass in branding or a perfect demonstration of how not to communicate in business? What can startups take away from the US President’s playbook?

Brand 1 week ago
How to write press releases the media will notice
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How to write press releases the media will notice

Press releases are basically bread and butter for PR, one of the most important aspects used to communicate with the media and public, in order to build lasting relationships, solidify brand identity and shape the reputation of a brand. I’m Stepan Burov, a PR professional with 10 years of expertise, co-founder of 8bitPR agency, and I will share the most exciting new insights and strategies of making effective press releases.

Brand 1 week ago
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Getting your marketing budget right
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Getting your marketing budget right

When our CMOs work within startups, one of the most common things we hear is: “We need to set a marketing budget, but don’t know where to start.” Too often, the budget becomes a rear-view mirror exercise (what was spent last year) or a guessing game (what feels affordable). Done properly, though, your marketing budget isn’t just an overhead, it’s a powerful, strategic driver for growth.

Brand 2 weeks ago
How to win tech press attention without breaking news
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How to win tech press attention without breaking news

Most founders I meet believe PR is only possible when you have “real news”: a funding round, a product launch, a partnership, an acquisition. The problem? These moments don’t happen every month. In fact, for most startups, they’re rare.

Brand 1 month ago
The personal touch: how creativity wins attention today
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The personal touch: how creativity wins attention today

Advertising is getting more and more invisible with 86% of internet users ignoring display ads because of “banner blindness”. People see between 1,700 and 2,000 online banners every month, but most of them go unnoticed. On top of that, 63% of millennials actively use ad blockers. No wonder so many ads can not break through: 54% of users never click on banners at all.

Brand 1 month ago
The first 90 days: why most startups fail and how to beat the odds
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The first 90 days: why most startups fail and how to beat the odds

Launching a startup in the UK has never been more attractive. In 2024, founders raised over $17 billion, making the UK Europe’s leading hub for early-stage ventures and home to 30+ unicorns. But behind the buzz lies a stark reality: up to 90% of startups can fail – and for many, the first 90 days can determine the trajectory.

Brand 1 month ago
How startups can get ad-ready for the biggest sales quarter
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How startups can get ad-ready for the biggest sales quarter

For e-commerce businesses, the last quarter (Q4) is often the busiest and most lucrative time of the year with Prime Day, Halloween, Black Friday, Cyber Monday, and end-of-year sales.

Brand 1 month ago
How to use PR to grow your brand in an AI-era
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How to use PR to grow your brand in an AI-era

Earned media relations, synonymous with ‘traditional PR’, has often been the afterthought in a sales and marketing plan. Considered the nice-to-have, not need-to-have, it often finds itself towards the bottom of marketer’s hierarchy of needs.

Brand 1 month ago
The many faces of PR in the post-click era
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The many faces of PR in the post-click era

AI has plunged us into the "post-click" era. Almost overnight SEO feels outdated, and people are flocking to Large Language Models (LLMs) for answers they once would have used a search engine to find. Who stands to benefit? PR.

Brand 1 month ago
SEO 101 for SMBs: reaching customers with the right visuals
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SEO 101 for SMBs: reaching customers with the right visuals

iStock, an e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, reveals how SMBs can incorporate visual content in SEO to stay competitive in today’s AI driven landscape. 

Brand 1 month ago
5 mistakes you’re making with your digital marketing campaign
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5 mistakes you’re making with your digital marketing campaign

The digital landscape has a new controller. AI is the driving force behind everything from smart chatbots to real-time campaign tweaks. Social posts, personalised content, and platform-ready ads are created and shared across multiple channels in seconds.

Brand 1 month ago
Why your brand needs to be on Reddit
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Why your brand needs to be on Reddit

Marketers may never feel they’ve fully cracked search, but just as strategies were starting to settle, along comes AI to quietly disrupt search completely. A drop in brand website search traffic later and we’re no longer experimenting with AI search – we’re right in the thick of a transition period.

Brand 2 months ago
7 website elements that build customer trust in a startup
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7 website elements that build customer trust in a startup

Consumer trust is essential for startups looking to achieve successful online sales. However, new companies lack established businesses' brand awareness and proven track record. A website is often a customer's first impression of a business, so it had better provide all the essential information they must know about an unfamiliar brand.

Brand 2 months ago
Designing multi-channel campaigns that scale
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Designing multi-channel campaigns that scale

The blend of channels and methods of marketing distribution is changing dramatically. Nowadays 51% of companies use at least eight channels to interact with customers. And it makes sense since multichannel shoppers spend three times more than single-channel shoppers.

Brand 2 months ago
Credibility is a startup’s clean-slate advantage
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Credibility is a startup’s clean-slate advantage

Through my role at our agency Nonsense, and outside of Nonsense in my capacity as an occasional mentor, and investor in numerous creative startups spanning industries from homeware to health & wellness to apparel brands and podcasting, I've watched countless businesses scale. More often than not, we see founders wearing many hats, taking on a multitude of responsibilities.

Brand 2 months ago
How (not to) launch in the UK: the PR pitfalls tech startups should avoid
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How (not to) launch in the UK: the PR pitfalls tech startups should avoid

The UK remains one of the most attractive launchpads for international tech startups and scaleups. With a mature tech ecosystem, high media visibility, and access to capital, it’s little wonder that companies from across Europe, the US, and beyond have it on their roadmap. Yet while the opportunity might be significant, so too are the risks of your launch missing the mark.

Brand 2 months ago
How to take your business to the next level through online branding
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How to take your business to the next level through online branding

In today’s overcrowded digital landscape, building a successful brand isn’t just about visibility. It’s all about meaning, too. The businesses that win aren’t always the biggest ones and they are certainly aren't the loudest, they’re the ones that connect most deeply. They make people feel something. They understand their customers better than anyone else and they show up online with confidence and purpose.

Brand 2 months ago
From zero to launch in seconds: the new reality of marketing
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From zero to launch in seconds: the new reality of marketing

We’re in a new era of marketing. What used to take a team of specialists and weeks of production can now be done in minutes by almost anyone. The tools have changed – and if you're not adapting, you're falling behind.

Brand 2 months ago

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