It’s always refreshing when policymakers break with the status quo and do something genuinely left-field and unexpected. The current pandemic has certainly produced its fair share of bold initiatives. In the UK we’ve just had the announcement of Government-subsidised meal deals throughout August to boost the ailing hospitality sector. And, sitting slightly higher on the impact scale, earlier this month the French Government announced that it was making tax credits available to any citizen prepared to take out a subscription to a current affairs newspaper or magazine.
As lockdown restrictions begin to ease, SMEs need to look into engaging potential customers immediately in order to drive sales and awareness in the difficult months ahead. As the majority of the public continue to live and work remotely, however, companies must seek out new methods of marketing in order to attract better engagement. The online space has, thus, become crowded with brands attempting to cut through noise to truly make an impact on consumers.
Whilst the UK implements strategies to gradually return to life as normal, the question on everyone’s mind is how we plan to do this safely and effectively. With the process of working from home potentially coming to an end in the foreseeable future, regardless of what sector individuals work in, new safety precautions are essential to put in place to ensure the health and safety of employees and customers remain strong.
Lockdown is beginning to end, but changes in how we do business have only just begun. One country that might be able to shed some light on the upcoming unknown is Germany - having had their ‘Super Saturday’ back in April. Germany has already tackled the next economic phase that small businesses (SMEs) in the UK will have to adapt to.
A few years back, there was a two-day tube strike in London. As with most tube strikes, it forced stressed commuters to change up their route into work at short notice. When it was all over, economists who looked at Oyster Card data made a surprising finding. About one in twenty commuters who changed up their route on the days of the strike stuck with their new route.
Even in the bleakest of times, entrepreneurs have found a way to innovate and create disruptive products that have enhanced our daily lives or solved a problem. Take the humble chocolate chip cookie, baked for the first time after the Great Depression. During a period of severe economic hardship, this new treat offered some richness and comfort and remains immensely popular to this day.
Over the past few months, the world of business has been turned upside down due to COVID-19. During such unprecedented times, maintaining customer confidence and loyalty is a key focus for companies. The way in which businesses manage its customers throughout uncertain times is often the difference between losing or retaining clients, and ultimately business survival.
Until recently, for many smaller businesses, their website was purely a shop window with few, if any, transactions done through it. However, thanks to social distancing measures it has now become the primary means of business for almost every company. Ensuring your website is not vulnerable to hackers and other criminals is therefore more important now than ever. The crippling reputational and financial cost of a cyberattack can put a small company out of business.
Every company has its own culture, defined by its values, and governing principles that the leadership and employees equally share. While most people consider culture an unimportant element, it has a real impact on performance, retention and the company's ability to adapt to changes. A disengaged team will leave founders staring into the horizon alone.
The UK’s recent lockdown has seen a surge in demand for on-demand. By addressing one of the most challenging aspects of lockdown, food delivery services alone have experienced a 29% increase in popularity, and even industries historically steeped in tradition - such as theatres, pubs and restaurants - have had to embrace on-demand options. Digital businesses, in collaboration with more traditional high street counterparts, have kept access to services viable during the pandemic.
The COVID-19 pandemic has massively accelerated the pace of change in the business world. Leaders and employees have had to adapt to operate in a challenging environment, where the only certainty is change. Not only have organisations had to rapidly adjust to the changing needs of its people, customers and suppliers, but it has also navigated the financial and operational challenges. This has led to many businesses prioritising the now, focusing on reshaping its operations to stabilise revenue and align with short term demand.
Conducting a regular business audit is a vital document that is needed to help monitor and inspect the financial situation of a company. To prevent losing track of assets and overheads a business has, audits help bring clarity to managers where their cash in-flows and out-flows are going to and from.
One of the biggest trends in software development has been the rise of Software as a Service (SaaS). With SaaS, vendors and customers follow a pay-as-you-go subscription model, which eliminates the large upfront payment and aligns their incentives more easily: vendors get more recurring revenue while customers are freed from having to host and maintain their own applications.
I was young when I realised I came from a family of businessmen. At the age of eight, my paternal grandfather had been engaging in business deals between Africa and Belgium. One of my uncles had also started an import-export business based in Brussels. Then when I was ten years old, my father jumped on the bandwagon and launched a business engaged in the export of exotic meats from Botswana to the EEC. This is what began to pique my curiosity in business.
Technology, especially new technology, has always had something of a divisive effect; that is it can be seen as black or white, working in good ways or bad. If we look back in history, any technological advance is greeted with great enthusiasm by early adopters and shunned and ridiculed by those with a more traditional outlook on life.
Just as monetising mobile was the biggest opportunity of the previous decade, monetising the 3D worlds is the biggest opportunity of the next decade. It’s time to get onboard. From radio to telephone, TV to desktop computer and now mobile, the last 150 years have been filled with technological progress that has transformed our private and professional lives. Today, we are approaching another media transition: spatial computing - commonly known as immersive technology, XR or VR/AR.
The 23rd of June this year marked four years since the UK's EU membership referendum, and the rest of 2020 will likely see some decisive action on the UK's intention to leave the EU as a result. Much has been written over the last four years about the UK's currently gilded status as the preeminent global hub for financial services and fintech, and the risks of the UK losing this status to another European competitor once Brexit happens.
Identifying your ideal client is one of the most difficult things, and yet the most important thing to do for your business. Before I start going into the how, let us spend a few minutes thinking about the why. Why does everybody bang on and on about this ideal client business!? Believe me I used to feel the same way. Then one day it clicked into place.
Recently I connected with a non-profit civic engagement company called New Union to create a 'tactical urbanism toolkit.' Its aim is to bridge the gaps between governments and their citizens, starting conversations, and ultimately teaching communities that they can and should enact change within their communities – often for little or no cost.
We’re ending our leadership series by taking inspiration from the 1989 film ‘Field of Dreams’ and focusing on your role as a leader in creating a place where people love to work. If you’ve got a vision for what you want your business to look and feel like, you play a significant part in helping to create the environment so that people can deliver that vision and more.
We live in changing times. Rapidly changing times. Times always change and move forward but what has been remarkable recently has been the fact that the speed of change continues to increase year on year. It is no surprise, therefore, that many founders, both first time entrepreneurs and serial entrepreneurs, often ask themselves, and me, ‘where do I go from here?’
The world is changing and what we witnessed in the last months all over the world is the creation of a stronger sense of community: people supporting each other and companies getting together to fight the crisis caused by the COVID-19 pandemic. The old world is over, as its rules. The new world is going to be different, with new rules.
The business landscape has transformed like never before in just a matter of months. I've seen first-hand how the current climate has impacted global enterprises. As business leaders, we need to instil trust within our teams while also having a clear strategy on how to navigate these challenging times.
In the world of work, the effects of social measures that governments are being forced to take have proven to be incredibly challenging for businesses and employees. However, for many business leaders around the world, they are now starting to turn their attention to the potential long-term implications of the pandemic on the next era of work.
Driving disruption, embracing change and new ideas and generally just jostling for place at the bleeding edge of innovation has always been part and parcel for any company in the tech industry, particularly at the startup stage. But how do tech companies ensure they’re always one step ahead, and how do they create agility and disruptive thinking at the strategic leadership level?
So far, the first half of 2020 has felt like six years, not six months. Every new month seems to bring with it global challenges and the threat of coronavirus still looms. The knock-on effect of COVID-19 has been significant, with the FTSE100 losing nearly a quarter of its value in late March - the biggest drop in history.
For many businesses, scaling up and sustaining growth often seems unachievable, even when the brand has a profitable product or service. Investor and advisor, Sharon Brown, principal of Amplify Equity Inc. has recently adopted a laser focus for helping businesses step-up to the next level by leveraging investor expertise, industry experience, networks, and connections to help them grow faster.
When (or indeed if) office-based employees make a return to work, now that lockdown restrictions are slowly beginning to ease, they are likely to find a very different world to the one they left behind. Startups, by their very nature, are inherently innovative, adaptable, flexible, and more willing than most to embrace change.
With the IMF warning that the ‘Great Lockdown’ global recession will be the worst since the Great Depression, organisations are being forced to reset and reinvent faster than ever before. The race is on for entrepreneurs and business owners to craft new plans, develop new products and deliver new solutions in order to survive.
….you never know what you’re going to get. Although Forest Gump didn’t technically say that, there is some truth in it: no two leaders are ever the same. Think about the people you’ve been led by in the past - maybe they were a crunchy-coated, brittle leader, they might have been soft and gooey, or chances are you’ve probably had a few nutty ones as well. You never know what you’re going to get.
Death. A big topic, and generally as much a part of the everyday news cycle as politics or celebrities. From natural disasters to major atrocities, the subject never really goes away. That being said, it feels quite different at the moment. With death tolls now a media centrepiece, it’s playing a much bigger part in public conversation. At Farewill, where our 90-strong team of designers, engineers and psychologists are working to bring the death industry into the 21st century, we’ve noticed a real change in the way people are discussing and dealing with it.
With almost 11 weeks of lockdown in the UK, we have only just got to grips with our new working conditions. Now, with lockdown restrictions slowly beginning to ease, offices are planning for reopening. A new ‘blended’ model of working will become the norm, with some employees always working from home, in the office or a combination of both.
Wearables allow users to monitor their health, receive alerts for potential health issues, and preemptively contact a doctor. With many people housebound during COVID-19, wearables help people track daily exercise habits and maintain a healthy lifestyle while many gyms remain closed. Here, Emily Clark, Content Developer for The Manifest looks at the market for healthcare wearables and discusses how people use wearables for healthcare and the limitations of these wearable devices.
Europe’s AI ecosystem is consistent with many of the continent’s other expanding startups, with the UK emerging as the most dynamic country for AI: that’s according to new research from PNY Europe in collaboration with 33INSIGHTS. The UK leads the pack with 529 incorporated companies (27%), followed by France with 424 (21%) and Germany with 182 (9%).
When you are trying to navigate the management of a business in the midst of a global pandemic, it’s all too easy to neglect the maintenance of your company culture. Yes, it’s true that other priorities might seem more pressing right now; after all, your clients and suppliers won’t be sending you impatient emails demanding to know how you plan to safeguard your internal team relationships.
Being out of work during ordinary times is not fun. It can weigh a heavy impact on one’s confidence and sense of wellbeing, as well as being demoralising. This applies to people whose employment has been put on hold through, as they have been in the United Kingdom, furloughing schemes designed to prevent mass redundancies. It also applies to students whose future employment and careers have become uncertain after in-person lectures and exams were put on hold. The breath of fresh air is that some lockdowns, including the one in the UK, are beginning to ease.
Startups Magazine has been lucky enough to interview Kevin Smith from Boom & Partners, a business that offers bespoke mentoring for startups to help them grow and thrive. Having teamed up with Kevin and Boom & Partners many times already, we thought it was time to get his expertise on some of the most pressing conundrums for startups
In the midst of a global pandemic our leaders are necessarily focused on the immediate. Survival - in life and in work. Entrepreneurs and executives alike are shoring up business, optimising current operations and cashflow; the need to stay afloat taking precedence over the long view. But with the passing of this crisis, may there come a sustained shift in values?
For all businesses operating in the digital arena, there has long been an advantage to be gleaned from better understanding how your customers behave online. Can you identify which website visitors are on the verge of clicking ‘buy’? Can you spot a disgruntled customer desperately searching around an online FAQ for the product support they require? Is it possible to determine whether a prospective subscriber is ready to commit, or whether they need further incentives to push them over the line?
Given that up to 50% of any population identify as introverts, organisations with an unbiased recruitment process will have a fair proportion of introverts in their workforce. If their promotion panels are fair and equitable, some will reach positions of leadership. However, many introverts spend much of their working life pretending to be more extraverted in order to fit in and be accepted. This comes with a heavy price tag; overwhelm and burn-out. Introverts need strong, well-defended boundaries and a personal strategy for replenishing.
As companies across the globe are closing their physical offices, the business world has transformed dramatically within just a matter of months. More emphasis is placed on business being conducted online. For example, retailers, IT service providers and even personal trainers are utilising their online platforms and video chat software to remain engaged with their customers.
Analyst relations. For many startup founders and marketing teams, it’s still a bit of an unknown. There’s no question that it’s a valuable marketing strategy, but there’s a surprising lack of literature advising startups on how to make it work for them, when to start, and what to do in a briefing. This article looks to state the case for analyst relations in a startup context whilst providing some valuable insight from the analysts themselves.
When starting a business it’s easy to get consumed by P&L and that all-important bottom line (understandably so), but as Sezer Sherif, Founder and CEO of brokerage and investment advisory firm Vector Capital Group explains, that doesn’t mean you can’t build a business with a strong code of ethics and corporate social responsibility (CSR).
Alongside a few others, I recently gave a talk to a university conference where I explained my progress in the past year, successes and changes, and my plans. What was interesting, hearing my own answer alongside the other start-ups called in to do the same, was that things have generally 'paused.' We have stopped every financial outgoing we possibly can and are reaching out to investors and clients alike only to be told that they are in the same position – 'expect nothing soon.'
Law firm Taylor Wessing’s work with the Mayor's International Business Programme, and its work day-to-day with VC-backed tech companies has shown that most UK companies look to the US or Asia before Europe when looking at new markets. However, Europe is on our doorstep, and has its own advantages which shouldn't be ignored. This article by Mark Barron, a corporate technology partner at Taylor Wessing, will cover what you need to think about in choosing Europe as the first stop in your international journey, and a few of the key advantages in doing so.
As spring turns into summer and the fears of lockdown turn into the uncertainties of release, many early stage companies are effectively having to start all over again, either because they have been temporarily closed and have been in something of a coma like state, or because they have pivoted and the business plan has changed from the original. The question being asked by so many, is ‘what do we do and how do we go about it?’ and is focused around the fundamental question that takes all founders back to the origins of their business.
The world is embarking on a period of great technological innovation. This means that innovators themselves need a place where they can grow their ideas. Technology startups are fast becoming a growth area for semiconductor manufacturers, as they are often at the coal face of design innovation, pioneering the journey towards the fourth industrial revolution.
The world feels upside down, right? Mankind is not meant to stay locked inside. We need wide spaces, open-air, opportunities and horizons. As the world stopped and placed us in a timeless lethargy we find it hard to remain optimistic. The same question goes round and round in our heads as we stare at the azure of the sky through the window: How is Coronavirus affecting the future of work?
Many startups know what building a culture means in their startup, and most founders will - smartly - work to prioritise that closely to ensure their company culture is warm, positive, and creative. But few know what building a digital culture means. Without a digital culture, your business will struggle to scale, and will struggle to expand internationally. It’s often ignored and that means you can make it a real positive difference between you and your competitors.
Like many good things in life, The Hustle House started out over a couple of G&T’s. Free ones at that. Maybe it was because Fiona had her laptop out in a restaurant on a Friday night, or maybe it was because the waiter felt bad for seating them late. Whatever the reason, the free G&T’s set the tone for a discussion on possibilities, on the notion of leaving behind the comfort blanket of corporate life and taking the plunge into the start-up world.
One of the significant demands resulting from the Coronavirus crisis of 2020 has been the need for new and novel ways for voluntary support to be facilitatedfascilitated. The ability for assistance to reach the most vulnerable or living in isolation or quarantine in safe ways is vital to saving lives and mitigating the spread of the pandemic.
Having worked as a solution architect and designed multiple SaaS applications over the years, I could see most startups struggling to choose the right SaaS architecture for their product offering. In this article, I’ve compiled all my learnings into a cheat sheet to help startup founders, who’re looking to build SaaS applications, make a pragmatic decision backed by proven facts and data.
One of the biggest trends right now is IoT, especially Industrial IoT (IIoT) and the security around data. Having taken off massively in the past few years, in the tech startup industry if you were going to create a business, these areas would be two of hottest in the current climate. Innovative startups or scaleups with cutting edge IoT hardware technologies capable of securely retrofitting industrial facilities for predictive maintenance, are extremely sought after and very desirable to investors and businesses. Also we have seen a rise in the number of startups working within data security at sensor level to avoid data breaches.
Many businesses ask me many questions but one of the questions that has become more common over the last few months is whether their business should pivot. Regular readers will know that many of the answers to questions I overhear are often prefaced with ‘well it depends’ but this question can in many ways be easier to answer than that.
There’s no denying that living in lockdown amid a global pandemic is something new to us all. And for millions of workers across the country, they’ve spent the last few weeks working from home as a result of social distancing. Here, Parin Ashra, UX/UI Designer at Perlego for mental health awareness week, delves into mental health within businesses, and why we should be doing more.
SharkNinja although known for producing vacuums, have been doing some very different work during the COVID-19 crisis, as they had some more time on their hands, and wanted to help. We spoke to Mohammad Hatia, SharkNinja Prototype Lead Workshop Manager and asked him a few questions as to what SharkNinja have been up to.
Global efforts to combat climate change have been stifled recently, with an unprecedented crisis shifting the focus of governments, businesses and consumers away from the plight of the planet. We’re engaged in a war against an invisible enemy; and COVID-19’s dire importance has placed many environmental initiatives on hold.
The model and motivations are in alignment and all bodes well for the energy company’s collaboration with a startup. Excitement is high, as are expectations. There is one thing left to attend to though: the environment you create. Will it be a space where collaboration can thrive? Or where it will wither on the vine?
Being a business owner is now more stressful than ever, with the outbreak of COVID-19 seeing companies both big and small shaken and left to find new ways of working. For small businesses and new business owners especially, this is a particularly daunting time with cash flow and employment being some of the biggest worries to face over the coming months.
Throughout history there have been several significant events which have led to mass deaths defining the course of civilisation. Among these are World Wars, plagues, pandemics, and epidemics including the black death, flu pandemic of 1889-1890 and more recently Swine flu, Ebola, and our present challenges with COVID-19. They are all examples of major historical outbreaks that have taken lives and steered the course for public health development, social and medical innovations some which still being used today.
Modern day advancements in technology and resources, as well as a much wider range of funding options, mean taking an idea from initial concept to startup has never been easier. One thing that you can’t create a shortcut for, however, is understanding the fundamentals of scaling a business - and getting it right.
This Startip provides a concise list of skills needed to migrate to the cloud or from one cloud provider to the next, so that you can fill the gaps in your team’s expertise. Startups have to have a cloud migration strategy or know how to build cloud-native products, and therefore need the skills to do so.
The COVID-19 pandemic is having a devastating impact on businesses and the economy in the UK. Access to finance for business, as provided by banks and financial services institutions, is imperative in these trying times. Whether you’re a shopkeeper, sole trader or multi-national company, the chances are you need help right now, and getting access to that support is a top priority.
As we emerge blinking into the light post lockdown, what will the ‘new normal’ look like? The questions that I am overhearing have changed very recently, from those covering how to survive during lockdown, to those focused around how to get back to normal working? In truth, the questions vary from the theoretical to the practical, but in essence they all ask, ‘how will we adapt to the ‘new normal’?
The current global situation has affected many different industries, businesses and individuals and it is safe to say we are only just getting into the real mix of it. A lot of people have been talking recently how this could change the world in some way forever. One area that is has affected in an interesting way in the insurance technology area. We decided to catch up with and ask a few questions to Christian Wiens, CEO and founder of Getsafe about the insurtech space, and the current situation for them.
Cloud computing might be a relatively mature technology now, well-adopted by many types of SMEs, but changing your cloud strategy can still be daunting. Do the benefits of multi-cloud outweigh the costs? Is it worth the additional time spent managing multiple services, especially for a smaller business? I think that it is, and here’s why.
Jo White, Marketing Manager at customer relationship management software specialists Capsule, looks at the top sectors destined for startup success in 2020 and beyond. She explains how startups can leverage the latest technology to build lasting and meaningful personal relationships to deliver the excellence in customer experience needed to make it big.
To remain competitive, every company across every industry is now compelled to rethink its established ways of doing business. Change is set to continue, the ride is only going to get faster and the differences more fundamental. The risks of not adapting are now outweighing the risks of staying the same.
Many companies collapse after expanding too quickly and spending more than the new business brought in. The sales figures can be high, but the profit may not be there. Or, an unexpectedly large order may put extra pressure on employees – if they deliver a positive experience, a business can be propelled into the next stage of growth.
The stigma attached to periods manifests in many ways and in the workplace, it can often prove quite a difficult obstacle to overcome. In 2018, there were 15.3 million women aged over 16 in employment, with the total female employment rate being 71.4% — the highest ever figure since 1971, when records began.
Many startups are born of a desire to fix a social or environmental issue that the founders believe has been poorly addressed. Many governments, councils and politicians believe the same, enacting policies to hopefully enable these solutions – either through public funding, tax breaks or regulatory requirements (to recycle or meet emissions targets, etc).
The road to developing, catalysing and scaling a sustainable energy business is an eventful, long and can be a frustrating one. I know because I am travelling on that journey right now. For me it started four and half years ago when I purchased a 322 hectare site in Cameroon with a vision to establish it as a production park for biofuels.
For thousands of years, people have been telling stories in a variety of forms. Yet just like the word sustainability, the word storytelling has become a trend or something that’s nice to have. Getting someone to understand what sustainability is about has its challenges - there are a lot of opinions out there on what sustainability is but it’s not always easily articulated. Often the explanation gets a bit technical so it needs to be broken down, making it easy to understand. This is why having a good story about sustainability is essential.
Virtually every startup thinks of itself as innovative, but are they really? Every day I help companies claim cash for innovative activities through the R&D tax credit scheme. Most of these companies are somewhat innovative, however, to be truly innovative is really tough. In this column, I want to explore what innovation means and how you might apply it to your business.
Some questions in life are more fundamental than others and some are more specific or technical, and so it is in the world of early stage businesses. But for the person asking the question, each carries the same weight, and each is of the same importance because at the time of asking it is that point that is not understood.
Working a 9-5 may still be a norm for many, however, it’s been predicted that the number of digital nomads will reach one billion by the year 2035. With this new tribe making waves in the world of work, Instant Offices looks into how they are changing the way Millennials and Generation Z think about their careers and travel.
Over the years that I have been working with startups and early-stage businesses I have overheard many different things. The majority of these follow the normal concerns of any entrepreneur that is entering into uncharted waters for themselves but there have also been some comments that I have overheard that have been unique to the individual’s concerns or the setting in which it was said.
In each of our lives, some weeks are more predictable than others. Some people are a little afraid of change and facing new, unexpected challenges, whilst others face the world with a ‘can do’ approach and even relish unpredictability and the need for flexible thinking and action to jump over the hurdles put in our way. And just like the best race horses, this keeps us fit and agile.
This round-up’s inaugural theme looks at startups that help users incorporate sustainability and sustainable development into everyday living. These companies stand out for how they ask for a nearly imperceptible lifestyle change while providing impressive solutions. These are some startups we stan:
As a mentor I get involved in a huge cross section of businesses in different sectors and at different stages of their development. As a result I have been involved in many hundreds of meetings about almost every aspect of setting up and running a business, but it would be true to say that raising money is the most common conversation of all.
As highlighted by last Friday’s global Climate Strike, the world is increasingly aware that we stand on the edge of an imminent climate and ecological crisis. It was heartening to see that, around the world, so many people took to the streets to call on government and business to make serious changes.
Few industries have felt the impact of technological disruption more than the banking sector. Over the last few years several new kids on the block have emerged to take their seat at the top table and muscle in on the activities of the high street giants by specialising in areas that are being underserved.
The business industry is constantly changing, so it’s imperative to stay at the top if your game in order to keep profits increasing. With businesses always competing for customers, it can be difficult to break through the noise and become a successful and established brand while continuing to grow.
This week was quite typical in that it was an unusual mix of many of the things that I get involved with as a mentor and that I have written about in the past. There was some international, some regulation, some cyber security, lots about women in business, and yet again on advisory boards and raising finance.
For many startups, the process of fund raising can be quite daunting. What method of raising do you use? How long is it going to take? To say nothing of the fact that it’s the time when founders and entrepreneurs have to stick their necks out and ask other people to invest and commit to their vision.
One thing that I have learned over the years is the importance of cooperation and working with the right partners, and this has only been reiterated during my activities as a mentor. By working with others that have skills or experience in areas that you do not, then 2+2 can, quite literally, equal 5.
For the supremely talented entrepreneurs and startups doing great work around the world, marketing and PR are often low on their list of priorities. After all, there’s the running of the business to get on with, the development of amazing technology and launching of innovative projects, investment to secure, and people to hire.
This week, almost to underline my comments in the first of this series about not knowing what each week will bring, was almost entirely different to last week. Last week was full of face to face meetings and there was no particular thread to my week, other than of course the fact that it revolved very heavily around early stage businesses.
Concerns about AI technology, in general terms, boil down to the quantity and areas in which it’s used to replace human tasks. Establishing the limitations of AI and unique skills innate to humans, provides insight into its future application, and alleviates some of the worry that one day AI will take over the taskforce.
Unbound Festival this year saw an influx of tech for good innovation, propelling the industry towards a bright and influential future. Spearheading the mainstream market today is a boom in self-care apps from mindfulness to sleep assistance, while location-based apps designed to tackle physical inactivity are making scenic walking as easy to find as getting an Uber is to order.
It doesn’t matter whether a business is for enterprise or not for profit - to create a successful business, you need more than just an idea. You need to identify a problem/need to create an attractive market. It’s much easier to start a business if you have a unique product/solution, and a scalable, profitable model.
Why building meaningful values into your brand leads to the culture you want
Creating and sustaining culture can feel a little bit like a chicken and egg situation in a startup. You need to define your culture early on in order to attract the right employees, but culture itself is largely driven by people, so until you have the people in place, how can your culture be expected to flourish?
The Victoria Embankment in central London might not be the obvious place to find out more about Scotland’s vibrant startup scene. However, representatives from the country’s board of trade, business incubators, educators, R&D partnerships and innovation centres headed south for London Tech Week, and Scotland House, where they spent the evening showcasing the business opportunities north of the border, creativity, the potential of data science and the country’s talent.
For founders looking to start a business it is imperative to get the culture right - as getting it wrong can lead to bad investor, customer and employee experience. At Women of Silicon Roundabout 'Founder Focus' workshop track, CEO and co-Founder of London-based foodtech startup Feedr, Riya Grover delivered a thought-provoking workshop titled 'Defining your culture blueprint to hyper-charge growth', and explained why it is so important to get it right from the start.
At the LeadersIn Tech Summit during London Tech Week 2019, a roundtable was held discussing the benefits and drawbacks of partnerships between corporates and startups. At the table, Anna Jones from FieldHouse Associates, Ryan Haynes from Ryan Haynes Marketing, Ben Rudman the CEO of MMT Digital, and Denise Glee from MagnaCarta Communications, lent their personal expertise to the debate.
The next generation of aspiring startups are hoping their technology will change the world. But what about the technology that is changing startups? I’ve spent the last few years working with some of Europe’s biggest startup success stories, helping them put in place the right business platforms to support rapid growth.
Having written your business plan, identified your existing and potential market and your target clients, and decided how best to market and sell your product, you should now of course actually be making sales. But how open has you mind been whilst undergoing this process, and how limited are your ambitions? Many smaller companies, whether startups or more mature, have a tendency to only look at selling to the home market of the UK rather than broadening their horizons and selling internationally.
When one thinks of countries with a focus on innovation, the true global leaders - USA, the U.K., Canada and Israel – traditionally lead the way based on the strength of their startup ecosystems. Not surprisingly, the next country to gain a foothold is Australia followed by no fewer than a dozen of the top industrialised nations in Western Europe.
Last week’s article focussed on Business Plans; what should be in them and why you should write one. One of the key pieces of information required is of course sales figures, both actual numbers for historic sales and those forecast for the future. It is also very important to include the assumptions and how you market your goods in order to achieve those sales. It is those subjects that I am going to focus on this time.
Over the last five articles I have tried to set the scene in terms of outlining what help is available to early stage businesses, and certain aspects of finance, including a valuable but often overlooked tax refund. In this article and the next I wanted to focus on two fundamental issues that will determine how your business develops and how you grow sales.
The Internet of Things is an exciting and expanding market. It’s one that many large organisations are already actively involved in, with competition mounting rapidly as a result; but it’s also a market ripe for innovation, with countless unexplored opportunities – across all industries – almost too compelling for an ambitious entrepreneur to ignore.
Subcon is introducing the Launchpad & Launchpad Awards to this year’s event. The Launchpad aims to propel startups and entrepreneurs by giving them a platform to share their innovations with thousands of engineering and manufacturing professionals with the power to influence and guide them to future success.
South-By-Southwest is an annual assemblage of conferences and festivals that takes place in Austin, Texas in early March to celebrate the convergence of film, music, interactive and other industries. Created to foster both professional and personal growth across multiple levels, the ten-day event prides itself on truly being all things to all people.
The audience at the Dublin Tech Show 2019 fell silent and slipped into awe as it listened to the man who broke into Mir using a Swiss Army Knife, flew into Earth orbit three times, was Commander of the International Space Station (ISS), has spent 166 days in space and was the first Canadian astronaut to walk in space: NASA Colonel, Chris Hadfield.
In the first of this series of articles we looked at the fact that there was actually quite a lot of help available to you when you set up your own business, and specifically we started to look at entrepreneur accelerators and the roles that Mentors play within that overall service. This time I wanted to take that further and start to explore the actual role a Mentor plays, how best to choose one, and then how best to maximise that relationship.