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How to use social media platforms to scale your business

Scaling your business, whilst maintaining efficiency, is possibly one of the hardest things to do in performance advertising. The reason for that is down to the way the platforms are set up. There are two traditional scaling methods - horizontal scaling and vertical scaling.

Features 1 day ago
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Why are female founders ignored by VCs?

In 2020, UK venture capital firms invested £12bn into businesses across the nation. By far the largest total value of investment across the whole of Europe, with Germany ranking second, but some way behind at £5.6bn.

Diversity 2 days ago
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Power up your online presence with a PR and SEO strategy

Startups are looking to make their mark in the busy online world as everyone competes to be more visible to their audiences. Traditional PR is an essential part of the strategy to manage online reputation, brand awareness and promotion of a business but have you thought about combining this with SEO to level up your presence? Businesses often separate PR and SEO, but why? Blending PR and SEO together achieves better results as PR promotes the brand and SEO concentrates on ranking and traffic.

Brand 3 days ago
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Private tuition palnned to help students catch up, but are the odds against them?

The billions promised by the government for catch-up tuition sounds like a lot of money, but when you work it out on an individual basis it’s barely enough to cover a few hours of one-to-one tuition per student. I believe that edtech rather than tuition provides the answer to meet the catch-up challenge, and his micro-tuition experiment proves that this approach can work.

Features 3 days ago

Mental and physical health

July/August| Issue No.20
20
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