Virtual reality is no longer a novelty, but VR events are an innovation in the event industry and marketing. A virtual event is a potent tool for promoting your brand or for organising conferences and concerts. This is an entirely new project that allows you to hold an event while staying at home, despite emergencies, such as the 2020 quarantine or other events.

With a number of people using eCommerce for the first time and employees working at home, the costs of cybercrime exceeded $1tn in 2020, up 50% from 2018.

COVID-19 has given rise to a mass adoption of technology. Many organisations have switched the office and physical meetings for Zoom calls, digitised their offline practices and undergone rapid digital transformation.

With COVID-19 restrictions constantly changing and evolving worldwide, many employees taking business trips to other countries, or already working abroad, have found that they are suddenly either banned from returning to their home country or not allowed to leave the country they have visited. Employers must ensure they are able to support employees who are stranded away from home.

It’s now been over a year since the first COVID-19 lockdowns hit, sending myriad companies hurtling into the unfamiliar world of remote working — and that time has proven very informative. On the whole, people have discovered that working at a distance isn’t the drain on productivity that many skeptics had claimed for so long, and the lack of time or money spent on commuting has left plenty of professionals determined to keep working from home in the future.

Founding your first startup is no walk in the park. If it was, everyone would do it. There will be long nights of building your MVP and many times you’ll want to rip your hair out. But there will also be incredibly rewarding moments, and, chances are, you won’t regret taking the journey. If the thought of building your own business sparks a fire within you, it’s worth the hard work that goes into it.

There’s no denying that the ultimate goal of launching a startup is for that startup to be successful. However, a significant reason that many individuals never follow their Big Ideas to embark on the founder’s journey is fear of failure. Failure they won’t succeed, failure their product will never take off.

Living in a digital world, where everything could grow or destroy your business, marketing is a very important strategy to use. Now when the internet has reached almost the highest point, it is a very good thing to use it to work with you, not against you. Any industry that uses technology and relies on it, has major changes each year because the technology is advancing each year.

They say nothing ages as quickly as yesterday’s vision of the future and this is especially true about digital technology, which is performing an increasingly crucial role for businesses across all industries.

It’s often claimed that there’s never a better time to start a business than in a crisis. The adage ‘from crisis comes opportunity’ has been rolled out constantly over the past year, replayed in countless articles from the New York Times to the BBC.

If you sell online then there a number of statutory or regulatory requirements you are obliged to fulfil or to which you must adhere.

2020 acted as a catalyst for trends we have seen in our economy for some time, from the rapid digital transformation across every aspect of our lives, to the dramatic rise in demand for e-commerce. Now more than ever, customers are expecting the 'next day delivery' option to be the norm, and it’s vital that all business leaders, regardless of the size of their operations, recognise the impact this can have on their business.

Marketing in the 21st century has become one of the biggest priorities for companies in all industries. Every year, it becomes important to show the general public your company still deserves their dollar and their support. People no longer settle simply for what they have ‘always known’ or what fits best in their budget.

It is common knowledge that the manufacturing industry is facing an existential crisis. Recent reports from Deloitte and Fictiv indicate that COVID-19 has only increased an already bleak narrative.

Technology today plays a major part in our daily routines, as well as our working lives. It has had a huge impact on the workplace and will only continue to do so at an incredible rate, due to the technological advancements of our time. What’s more, the events of the last 12 months have massively reshaped work culture across the globe. In particular, the need for technologies that can be used to virtually replicate an office environment, will continue to grow in importance as we move into 2021.

There is no denying the far-reaching impacts of COVID-19 on the UK economy. The pandemic has tested the resolve of even the most robust firms, causing enormous upheaval and unpredictable market conditions. As such, many UK businesses were forced to rely on Government support schemes to stay afloat.

The world is not going digital anymore, it is already there. Many industries have now embraced technology in almost all their operations, and the Financial industry is no different. Bitcoin, Robinhood, Monzo, Fintech are just examples of how technology has enhanced services in the Financial industry.

The twin forces of Brexit and the coronavirus pandemic have wreaked havoc on business confidence in the UK. It therefore comes as little surprise that almost two thirds (64%) reported the combination of the two made 2020 the hardest year they have faced, according to a recent survey of commissioned by One World Express.

Medical innovation has become a significant focus for venture capital investment in the last ten years. A growing, ageing population combined with the opportunity to develop global solutions is driving a spike in investment innovation that helps people better manage wellbeing or enables them to get well sooner. 

Whilst the UK is home to a large number of innovative startups, and has even been proclaimed the ‘unicorn’ capital of Europe, it also has a disappointingly high gender funding gap. According to a report commissioned by the British Business Bank, for every £1 of VC investment, less than 1p went to all-female teams and only 10p to mixed-gender teams. The initial reaction may be to point fingers at the VC industry, however interestingly the report also noted that in fact only 5% of all pitchdecks received are from all-female teams.