You are a startup, you've got investment, and you are ready to take on the world... but have you got solid ‘brand’ foundations in place to succeed when so many startups don’t?

Naturally, large and small businesses have innumerate differences in their motivations and capacity to operate. For instance, SMEs commonly benefit from the flexibility imparted by smaller and more focussed teams, with ownership often aligning with management. Conversely, they may have less financial freedom to invest in diversifying or building the kind of economies of scale enjoyed by more established enterprises.

New regulations for more sustainability in the European Union: on 10 February 2021, the EU adopted a tightened version of the Circular Economy Action Plan. Among other things, this plan deals particularly with the top of the sustainability chain, more specifically with specifications for a more sustainable product design. Bennet Barth, Program Director RESPOND at the BMW Foundation Herbert Quandt, explains what startup founders should look out for if they want to make their products more sustainable.

Following on from 'Unexpected Tips for Business Growth: Part 1', here are three more tips taken from successful entrepreneurs, founders and CEOs who know what it takes to not only survive tough times, but to thrive in them.

Virtual events have provided a lifeline for thousands of companies during the pandemic, allowing them to stay connected to their audiences and keep vital sales and marketing efforts going. But at the same time, most organisations have struggled to deliver a positive, consistent audience experience due to connectivity issues, problems with event formats, or difficulties encouraging participation, averting desk-based distractions and preventing Zoom fatigue.

Employees are at greater risk than ever of suffering burnout and employers should consider putting in place preventative and curative measures. For startups in particular it is important to look at tackling burnout in a sustainable way, eradicating the factors and issues before they take hold. Debra Clark, Head of Specialist at Towergate Health & Protection explains.

Fully embedding a Corporate Social Responsibility (CSR) strategy within a business is more important now than ever, and this applies to startups just as much as to any blue chip. One may be forgiven for thinking that startups have more urgent priorities: securing investment, gaining customers, hiring talent or simply turning a profit, for instance.

Sometimes in life it can pay to watch, observe, and to take no immediate action. But there are also many times in life, and in business of course, where by far the best thing to do is to seize the moment. No action, can itself become an action, as events are taken out of your hands or the situation has moved on and left you behind.

Until the early 2000s, banks held almost a monopoly in credit. Around that time, enabled by the emergence of the internet a new type of digital lending started to emerge and with it a new way to invest in private debt: peer-to-peer (P2P) lending.

What makes a great website? Who knows for sure, but there are a lot of little things we know MUST go into the pot, and just as many that need to come out. A lot of webmasters out there think they know the answer, and yet, they aren’t following their own advice.

It's been a challenging year for all businesses and the startup community has been particularly impacted by ‘unprecedented times’. Kindred opened in 2018 and we had just celebrated our first birthday when the pandemic struck. As an owner of a space centered around community and connectivity, and one that constitutes as a hospitality business, I’ve ridden both personal and professional waves of uncertainty that we’ve experienced throughout the pandemic.

We are getting new business almost every day. With the rise of social media, luckily for us, we get to see them online each day more and more. During the lockdown last year, a lot of businesses failed, meanwhile a lot of businesses got a huge increase.

But Anna, how do I build a business pitch? I get asked a lot. Unfortunately, there is no magic formula for building a good pitch. I learned it by trial and (a lot) of error. I’ll give you an example.

As a startup, it’s easy to find yourself admiring a colossal corporation and begin mentally listing all the ways entering into a partnership with it could help you get where you want to be. There's no doubt that the economies of scale, the vast customer reach, and the global brand reputation of a blue-chip player can help elevate a startup company to another level.

We face a forever-altered landscape of communication and commerce. As a native of Ukraine, I have survived difficult times. As an entrepreneur, I have kept my company alive in the face of war and revolution. And, though the details and depth of our situations differ from day to day and person to person, these steps can offer a port in any storm.

Richard McCall, CEO of Armalytix, believes that despite the post COVID-19 road to recovery, Britain’s army of small businesses face an extremely uncertain six months as the implications of tax deferrals, loans and uncertain growth combine. Richard argues access to up-to-date financial information, made easier by Open Banking will help these businesses maximise the potential upside of the recovery.

Starting and growing a business also means getting a team of people together to grow and work with you and support you. But that’s not always easy. Sometimes it takes a few tries to get that perfect match (new business idea: a LinkedIn and Tinder hybrid!) and you have to make tough decisions on who you want on your team.

You’d think that a pizza company wouldn’t be a poster child for digital transformation, but that’s exactly what Domino’s Pizza is - one of the first to debut an app that lets you order through your smartwatch or Tweet and track your order on your mobile device.

Many things in businesses are reliant upon achieving the right balance. Sometimes this balance can be easy to achieve and other times it can be much more difficult to obtain. Sometimes it is a statutory requirement and other times it is more of a yin and yang thing that improves the business in many different ways. But all are important.

Recruitment remains a significant challenge for scaling a business. Like any other business skill, recruitment takes understanding and experience to get right, but the hiring process can be lengthy - anything from about 19 hours for design/creative roles to 30 for IT posts. Get it wrong and it all adds up to a colossal waste of time.