Even though customer service and customer experience are related, they are far from the same. One focuses on human relations, and the other is the sum of a customer's entire journey with a brand or company.

Duolingo has taken the online world by storm with its bold, hilarious marketing on TikTok, racking up an impressive 4.3 million followers. However, it doesn’t stop there. It can teach tech startups a lot, from the importance of gamification to ensuring product engagement. Duolingo is a free language learning website and mobile app allowing users to practice vocabulary, grammar and pronunciation using spaced repletion for 39 different languages. Here, Startups Magazine hears from CEO of AdamFard UX Studio, Adam Fard, discussing the key takeaways from Duolingo for tech companies.

Apple propelled Tap to Pay to the forefront of payments and fintech news, with their new Tap to Pay feature effectively turning iPhones into payment terminals. In theory, this could be a gamechanger for small businesses in the UK, helping them avoid high fees and clunky tech. What’s more, it’s not just Apple who’s bringing out new solutions here. Plenty of new entrants to the market are making a play for the Android users who make up 45% of the market. Now, let’s look at whether this is a technology which will really take off.

Creating and presenting a pitch deck is always a daunting prospect. Especially when you’re new to the process. Just knowing what information to include can be a minefield, let alone how to present it. And while tech advancements have opened the way to multimedia presentations, the question remains whether the likes of GIFs, emojis, and animations are appropriate in a business setting. Can they be used to make your business stand out in the right way?

Creating a highly engaged workforce and a thriving workplace continues to be a major focus for all HR managers. And the reason is simple. Every business needs what employee engagement creates: happier and more productive employees.

Cross-border commerce has created a new digital age of endless possibility. Brands and companies can expand into untapped markets, as well as grow their visibility with potential new consumers who aren’t dependent on localised commerce.

A successful team will be the foundation of any efficient and thriving business, no matter what industry the company is in. Even in high pressure industries, having a good team will make a big difference and will dictate how the company progresses and performs.

No matter how promising your startup idea is and how airtight your financials are, it's simply a fact that you will not succeed without the right people on your team. Hiring talent is crucial for startup success and should be your top priority as a founder.

Whether this is your first business, a new enterprise, or a brand within your existing company, choosing the right name is a vital part of its success. There are many factors to consider and, as IP and business name experts, we’ll take you through the process to ensure you’re off to the best start.

Dr Jeffery Timmons of Babson College in Massachusetts developed the Timmons Model of Entrepreneurship during his PhD thesis at Harvard University. This model has now become a well-known guide for entrepreneurs on how to increase their chances of success. Basically, he states that the success of a startup business hinges on the entrepreneur, the (market) opportunity and the resources.

Being a freelancer is amazing, you can control your professional and personal life, make sure they don't overlap, and also take an opportunity to establish a fruitful business you're the sole responsible for.

In 1975, when the UK first made it illegal to discriminate in the workplace on the grounds of sex, it’s unlikely that many people in the workforce had a formal “mentor”. Yet so many of us can recall how the guidance of one person, be it a teacher or senior colleague, had a profoundly positive impact on the direction of our lives and careers.

It has been over two years since the pandemic led to a large section of the population working from home. However, with the easing of COVID restrictions, the anticipated rush to return to the office has not materialised. Although there has been a general inclination to return after prolonged periods of working in isolation, COVID’s lingering nature, its many variants, and general uncertainty about whether a return to the office is really needed, has led to wide-spread inertia. 

Anthony Chadwick, considers himself to be a lucky person, as he is working in something he loves and has wanted since he was eight. As someone who is passionate about people, the planet and the animals that live there, it is the perfect fit for him. Being proud that his profession, veterinary, is at the forefront of developing a holistic one health approach to some of the big problems that face us, here Anthony talks about how this profession is tackling the waste problem and increasing biodiversity.  

Salesforce’s Global Digital Skills Index has revealed that 76% of respondents do not feel prepared for a world that prioritises tech savviness and a digital-first mindset. This, coupled with The Great Resignation, is causing significant problems for tech companies globally. Resourcing is a challenge that isn’t going away.

Keeping the customers you already have will always be more profitable and more important than finding new ones. Being able to sustain a high customer retention rate should be the priority of every business. Content marketing strategies are a great way to do this. Construct your buyer journey to continue beyond the initial purchase and optimise your content to ensure customers trust your brand.

For many, the Great Resignation has been a time of new roles, new opportunities, and career changes. Some have called it the Great Reset.

The ticketing market is something people of all ages and backgrounds have experience of. From a historic live music event to a local food festival, we have all had to go online and pre-book tickets. And most of us have at least once been left disappointed by having to go to a secondary market to pay an eye-wateringly high price just moments after the tickets first went on sale.

If you’re one of the half a million people in the UK that qualifies as a High Net Worth Individual (an annual salary of at least £100k, or net assets, excluding property and pensions, worth £250k), and are looking for more empowerment, impact, community and flexibility, now is the time to consider becoming an angel investor.

With international cyberattacks peaking at the end of 2021, founder are starting to get more serious about digitally protecting their companies from the outset.