Standing out from the crowd is never a luxury these days; it is a necessity. Uniqueness is far from a mere buzzword; it is the cornerstone of success. Being unique is supremely important in business and why carving out your distinctive path may be a game-changer.

Measuring and tracking are inescapable aspects of marketing, and marketers are used to being able to track the effectiveness of their campaigns through data and analytics.

Based in Nashville, Tennessee, Shellie’s career spans over 25 years as a marketing expert, having built and scaled lean, effective campaigns with multiple B2B technology organisations. With a passion not just for marketing itself, but how customers and people are treated within a company, we caught up with Shellie to ask about some of her top tips for those looking to kickstart their marketing journey.

So many founders and startups don’t get the recognition they deserve, but it’s not because they aren’t good enough. It’s because the world doesn’t know about them. Yet.

In my previous role as Director of EMEA Marketing for a silicon-valley B2B SaaS company, one of my favourite parts of our marketing was involving customers in our thought leadership. The power of having the voice of our customers not only positively impacted our reputation and lead generation, but also the growth of that existing customer base who joined in on our marketing.

Marketers are increasingly experimenting with technology to drive marketing campaigns, and some of the world’s biggest brands are involved. The likes of Samsung, Nike, Louis Vuitton, and Tiffany & Co. are standing out in increasingly crowded markets, paving the way for the future of marketing.

I have never been a fan of networking, coming from a background in financial services, I have attended many different events over the years, and to be honest, I didn’t enjoy any! And now I run a networking business! Bonkers hey!

The relationship between a startup and its communications agency is a critical one - you have a game-changing product, service or innovation but now you need the best support in place to help define positioning, reach the right audience and ultimately, drive growth. 

It was a match made in ecommerce Utopia - a promising new brand looking to scale up their marketing efforts, and a boutique email marketing agency looking for their next challenge. Once Neurogan Private Label and CodeCrew joined forces, the results were impactful for both parties.

Do you think of intellectual property (IP) when starting a business? Well, think again! When a business is starting up there are intellectual property considerations which may not be immediately apparent.

Rachel Sterling, Chief Marketing Officer at Identity Digital, shares her thoughts on the importance of influencers connecting their platforms via linking .bio

Why do journalist relationships matter to startups? Well, let me set the scene for you.

Low-code development, first coined by Forrester in 2014, refers to platforms that take the focus away from code and offer an integrated easy-to-use set of solutions to accelerate app and business delivery.

The proportion of UK small businesses working on specific initiatives to secure business growth has reached its highest level for three years - with 71% of enterprises working on specific strategies to improve their future prospects - according to new research from Novuna Business Finance.

Thomas Peham, VP of Marketing at enterprise CMS Storyblok looks at the new skills marketers will need to acquire in order to futureproof their careers

AI is the word on everyone’s lips. Its possibilities are being explored in every industry, from AI improvising along with musicians to new tech allowing restaurant workers to replicate Michelin star meals.

When we think about, for example, counterfeit goods or IP infringement, we tend to think about the largest and most well-known brands. Everyone knows that somewhere counterfeit Louis Vuitton, Chanel, and other apparel brand goods exist. But malicious actors fake not only large brands.

PR is not always top of your list when founding a business but at some point, you’re going to need it if you want the world to know about you, and particularly to drive inbound traffic to your new website.

In the ever-evolving landscape of business, one thing remains constant: the sheer power of digital marketing.

An initiative that offered free press releases and PR to UK-based charities and startups has reopened for applications. One charity and one startup will be selected each month to benefit from the free marketing, along with advice on how to continue building momentum.