It has been a month since a full-scale war began in Ukraine. On February 24th people were awakened by the sounds of heavy missile blasts hitting airports, military bases, and other strategic targets. People, as well as businesses, were forced to face circumstances they’d never had before. “You don’t know what you don’t know,” said Aleksandr Volodarsky, CEO of a Ukrainian IT-company Lemon.io. “There are so many things you can’t prepare for when you have never been through a war.”
Marketing is a key part of any strong business plan, and essential to the growth of your startup – but where do you begin? Firstly, you must decide whether your business will build an in-house team or outsource to an agency is an important decision that affects the future of your company; the source will really impact the efficiency and effectiveness of your marketing campaign, depending on a few key determinants!
As a business owner, you are the captain of your ship. But ensuring your company is consistently moving in the right direction, especially as you start to scale, means you simply cannot do it alone. Sustained success in business needs a talented team of people with the right skills and perspectives to maintain company value.
Running a successful business requires a lot of hard work. However, in the midst of all the busyness, it can be easy to overlook the importance of daily habits that keep both you and your business healthy. In this article, we will be sharing the top 5 daily habits you should incorporate into your routine to find success in your professional life.
Fumopay, known as ‘fumo’ is on a mission to demonstrate that technology innovation within the banking and financial services sector can have a direct impact on the lives of our young generation to help them become financially savvy, in a somewhat desperate attempt to help people avoid unnecessary personal debt.
After two years of unparalleled business uncertainty, there’s finally a hint of spring in the air and wise technology start-ups are already putting out the feelers to ensure that a weak supply chain won’t hamper their businesses’ rapid growth. Supply chain isn’t their core expertise though, and distributors need to help to ensure that they can get their products into the hands of customers quickly, in line with their business plan.
Sometimes in business, and indeed in life itself, it is very easy to miss the obvious or, put another way, not to realise that some very basic truths or something that should be expected is not always immediately realised. These points are easy to see with more experience or with the benefit of hindsight, but for those starting out in business that is not always easy.
Research has shown that up to 90% of a consumer’s initial assessment of a product is based on colour alone so choosing the right colour for your brand is paramount.¹ When it comes to choosing the colours to feature in your business’s logo, aesthetics are important. However, there are also subconscious ways that colours can make the consumer think, feel and behave. That’s why it’s so important to choose the right colours for your brand- you could be losing customers and you won’t even know it.
EveryBaby, the UK-based startup behind a game-changing preterm diagnostic device, has appointed Angela Spang as its new CEO. Angela brings over 20 years of experience in the biomedical sector to the company, with the aim of getting this revolutionary point-of-care instrument into the hands of healthcare professionals as quickly as possible.










