In 1975, when the UK first made it illegal to discriminate in the workplace on the grounds of sex, it’s unlikely that many people in the workforce had a formal “mentor”. Yet so many of us can recall how the guidance of one person, be it a teacher or senior colleague, had a profoundly positive impact on the direction of our lives and careers.
It has been over two years since the pandemic led to a large section of the population working from home. However, with the easing of COVID restrictions, the anticipated rush to return to the office has not materialised. Although there has been a general inclination to return after prolonged periods of working in isolation, COVID’s lingering nature, its many variants, and general uncertainty about whether a return to the office is really needed, has led to wide-spread inertia.
Digital marketing is leveraging startups and nonprofits in so many ways. Nowadays, starting new ventures doesn’t sound as scary as in the age of yellow pages and TV commercials. Organisations, non-profits, and brands do not need brick and mortar setup but just a foul-proof and sustainable digital marketing strategy to flourish.
When it comes to improving gender diversity, employers often find it difficult to point to equal representation at the top of the leadership ladder, despite their efforts to improve women’s opportunities when recruiting at a junior level. Unfortunately, this is largely due to the systemic barriers that are holding women back, that sadly aren’t eroding nearly fast enough.
Despite a record $330bn fundraising total, female founders in the US secured a mere 2.3% of venture capital in 2021 according to Bloomberg, the second consecutive year of decline and the smallest share since 2016. Amazingly, that figure is more than double the proportion of venture capital going to female-founded businesses in Europe which sits at just 1.1%.
RO Capital Partners (“ROCP”), the RO Group’s venture capital arm, announces that it has led an investment round in InferSens alongside the Oxford Innovation Fund, and Bruce Melizan, the former MD of Interserve’s support services division. ROCP’s contribution comprises £309,000 of the total £870,000 raised, which will be used as growth capital and to bring the product to market.
Salesforce’s Global Digital Skills Index has revealed that 76% of respondents do not feel prepared for a world that prioritises tech savviness and a digital-first mindset. This, coupled with The Great Resignation, is causing significant problems for tech companies globally. Resourcing is a challenge that isn’t going away.
Anthony Chadwick, considers himself to be a lucky person, as he is working in something he loves and has wanted since he was eight. As someone who is passionate about people, the planet and the animals that live there, it is the perfect fit for him. Being proud that his profession, veterinary, is at the forefront of developing a holistic one health approach to some of the big problems that face us, here Anthony talks about how this profession is tackling the waste problem and increasing biodiversity.
Keeping the customers you already have will always be more profitable and more important than finding new ones. Being able to sustain a high customer retention rate should be the priority of every business. Content marketing strategies are a great way to do this. Construct your buyer journey to continue beyond the initial purchase and optimise your content to ensure customers trust your brand.
To help small and medium-sized publishing firms produce high-quality content, meet tight deadlines and reduce pressure on in-house writers, Kolabtree has released How to outsource content creation: The ultimate guide for science publishers. The whitepaper explores the benefits of outsourcing content writing, challenges publishers face when putting together content and the different types of content that freelancers can help produce. The white paper can be downloaded for free here.









