On average, we spend about a third of our lives working, so it comes as no surprise that our jobs can have an enormous impact on our wellbeing. Indeed’s Work Happiness Score, found that only 27% of UK workers report being happy at work, with nearly three quarters (72%) admitting that their workplace unhappiness has had a negative impact on their physical and/or mental wellbeing.
Ukrainian-founded Preply, reached a record-breaking milestone in the company’s funding history today, raising $50m USD in its series C, amassing more than USD $100m in investments since inception. Despite the war in Ukraine, founders Kirill Bigai, Dmytro Voloshyn and Serge Lukyanov have succeeded in building a truly global business, expanding the team to over 400 employees of 58 different nationalities across 30 countries worldwide. From an education startup, Preply has become a global e-learning powerhouse that connects the world’s largest live language learning community.
One of a business owner’s main jobs to be done is to find repeatable, reliable and scalable channels to market. If you don’t prove your channel marketing mix quickly enough you’re setting yourself up for failure. According to the Telegraph, 20% of new ventures fail within their first year, with that stat rising to 60% within the first three years. There are a plethora of reasons for failing, but not being able to reach and sell to your target audience is one of the most common.
No matter what industry your startup is in, one thing is for sure – you need to be visible online if you want to succeed. And while there are many different ways to achieve this, SEO is undoubtedly one of the most effective. Not only does it help you reach your target audience, but it also offers a host of other benefits that can be crucial for the success of your startup.
Many of us will have probably read news stories about battles between companies over intellectual property (IP). Such stories can really capture the public imagination when it involves a small or medium sized company embroiled in a dispute with a large corporate. The British public seem to love an underdog story, with the classic David vs. Goliath scenario winning hearts and minds as people cheer on an SME’s attempt to fend off a challenge from a big business.
These are tough times for many businesses. Rapid inflation and so rising input costs. Rising interest rates leading to increased financial costs. Squeezed consumers buying less and making it difficult to pass on increased costs by increasing prices. Add to this, recession, and global supply chain issues, and for many it is the perfect storm conspiring to undermine business.
Starting your own company is a brave move. It means you finally decided that you’re ready to start making your dream come true and that you have the means and the dedication to go through with the process. It’s normal to feel nervous at the beginning but give some room for taking risks, because after all, it is an exciting and risky journey.












