Hey folks! A little intro – my name is Seven (yes, like the number!) and I’m the Startup Lead at Colorintech, a non-profit dedicated to supporting underrepresented people to excel within tech. Working with tech entrepreneurs, investors, and operators in the ecosystem, I get the pleasure of seeing our industry move and listen to its stakeholders. I wanted to share a few insights from what I’ve seen and, why, as an ally to female entrepreneurs and diverse founders, I’m excited for the progress being made in this ecosystem (despite ongoing challenges).

For those who read our last part, you’ll know Traction Club is a new 5-week programme we ran at Colorintech over the summer of 2022 to help underrepresented B2B founders get their first paying client.

This is the second of a two-part series we at Colorintech have put together on the topic of “What Early-Stage VCs Think About Traction”.

At Colorintech, we work to support underrepresented people to get into tech and be successful in tech. One of the ways we do that is by supporting underrepresented tech founders by running an annual accelerator programme, but following four editions of this, we wanted to challenge ourselves to think about how we can evolve the model of founder support.