Action-driven videos 101: how to craft a powerful video CTA

Research has shown that global users spend an average of nearly seven hours per week watching videos. Whether they are on YouTube, social media, or embedded on websites, videos have the unique ability to convey an audio and visual message to the viewer. In the world of digital marketing, this two-pronged attack can wield the power of persuasion. 

 

Outsourcing Vs Hiring: how to help your startup grow

As your startup business grows, so does the need for increased working capacity.

Doing the thing right in startup marketing

When you’re a startup founder, every decision has opportunity cost. It’s one of the reasons that running an early-stage business can be so stressful because even if you make the ‘right’ decision, there are consequences.

How Data and Digitalisation Will Help Your Business Thrive

In this era of digitalisation, data analytics has made it easy for businesses to understand the needs and preferences of their customers. Innovative workplace technologies are swiftly hitting the market, enabling organisations to adapt and prosper in a constantly digital environment.

Sustainably reducing, reusing & recycling electrical equipment

Sustainability is at the centre of public discussion. In 2022, world leaders gathered at COP26, deciding that greenhouse gas emissions need to see a reduction of 45% by 2030 and net-zero will be achieved by 2050.

SME employees want more freedom

Research from Sodexo Engage reveals just under half (48%) of SME employees admitted to feeling disengaged.

Critical learnings in digital transformation

Digital transformation has accelerated across the world’s enterprises in the past few years and has become a matter of corporate survival, making it a top priority for boards. Organisations know that digital transformation can bring huge improvements in operational efficiency and agility if correctly implemented, keeping them competitive. Rukmini Glanard, EVP Global Sales, Service and Marketing, Alcatel-Lucent Enterprise discusses.

HR agency owner tackles team recruitment… With TikTok

This week an HR Agency owner from Harrogate, Yorkshire is celebrating having found her perfect new team member, after having used TikTok to ensure they would be a good fit for the fun loving team.

Chattermill announces Q1 results

Chattermill, a Unified Customer Intelligence startup revolutionising how consumer feedback, support, and conversation data is utilised, has announced record-breaking results for the first quarter ending March 2022.

The US has the highest number of Fintech Unicorns

A TradingPlatforms.com analysis of global unicorn trends show that the US leads the number of Fintech Unicorns globally.

cirplus awarded best startup during Green Tech Festival

cirplus has been announced as the winner of Best Start-Up at the 15th annual Green Awards.

FoodLama chosen by Google for 2022 Startups Black Founders Fund

FoodLama is proud to announce it has been chosen by Google to be part of its Black Founders Fund cohort for 2022.

Addressing the digital skills shortage in Britain’s SMEs

Britain’s SMEs are facing a crisis. In a time where everything possible is transitioning to digital, SMEs are struggling to acquire sufficient skills to benefit from constantly evolving digital technologies. Here, Kristian Torode, Director and Co-Founder of IT business support and communication technology specialist Crystaline, investigates the reasons behind the digital skills gap, and SMEs can become as future ready as their larger counterparts.

IP considerations arising from increased micro mobility competition

Following the Queen’s Speech, and years of consultations and lobbying from the micro mobility sector, it looks like the e-scooter industry is in for a bumper year. The vehicles have until now been legal to buy, yet illegal to use on the UK’s public roads except through authorised ride sharing schemes.  However, this will now change through the creation of a new vehicle class for e-scooters specifically. 

Employer’s guide to diversity and inclusion principles

Together employers and employees need to understand, and remove, the barriers in the workplace for greater inclusion for all.  Diverse and inclusive workplaces can not only grow your business, but they can also lead to real social change. The desire for more diverse workforces is apparent, with employees strongly supporting organisations that are taking action to create a workplace which is diverse and inclusive.

All you need to know about reverse logistics
This article is part 8 of 10 in the series Shipment and logistics for startups

Reverse logistics is crucial for any company involved with logistics, delivery or the supply chain process. To help you get started, today we will list everything you should know about reverse logistics and how to have a successful operation.

A new approach to reduce emissions and incentivise cycling

The innovative new platform will see employees receive free or heavily discounted bike lights to encourage cycling to work.

Opteran secures funding to create new standard for autonomous machines

Opteran, the natural intelligence company, has secured $12m in funding led by Join Capital, with additional funding from IQ Capital, Northern Gritstone, Seraphim, Episode 1 and Schauenburg Ventures.

Winners of the European Digital Mindset Awards 2022

These awards recognise companies and organisations that have driven digital transformation and presented business models based on new technologies. The community of Madrid has also been recognised as an Innovative European Region 2022 for its innovation ecosystem and its commitment to accelerating emerging talent.

The London borough of Bromley – a buzzing role model for business?

“Start Up Bromley is fantastic… a role model”, David Smith, Economics Editor of The Sunday Times, said earlier this year when he was part of a panel of entrepreneurs and business influencers in Bromley’s Central Library.