Features
Half-time at Old Trafford is always loud, but inside our dressing room it felt strangely focused. We were catching our breath, a few of the lads grabbing jelly babies and Jaffa Cakes, when one of the coaches slipped in and whispered something to Steve Coppell. Coppell called the room to attention and delivered the news straight: Rooney had gone off injured.
International expansion is the ultimate growth lever but also one of the fastest routes to failure if mishandled. I’ve seen ambitious startups spend millions on new markets only to retreat within a year, and I’ve also watched careful, measured plays turn into rocket fuel for growth. The difference comes down to timing, planning, and leadership.
Jason Bennett is the Global VP of Startups and Venture Capital at AWS. He has been at AWS for 15 years, he has previously served as VP, US Enterprise and private equity, and GM, US-Enterprise Leader. At AWS re:Invent in Vegas, Bennett discussed all things AI, startup trends, and AWS’s commitment to supporting startups.
Most founders will tell you they are bringing AI into their business. Some talk about it with genuine excitement, others with a quiet sense of panic, and a few with the hope that automation might finally fix the chaos they’ve been ignoring for years. The truth is far less glossy. AI rarely fails because the tools are weak. It fails because the organisation behind them isn’t prepared for what the shift actually involves.
Before you say ‘we’re not ready for PR’ – read this!
Bill Gates, the founder of Microsoft, once said: “If I were down to my last two dollars, I’d spend one on PR.” That sentence reveals a truth many early-stage entrepreneurs need to realise. Communication doesn’t start when you become successful. It is a strategic instrument that helps you reach the pathway forward – not a reward for later.
Contributing $ 5 billion from stock-option withholding for the top four companies alone, and employing circa 1.7 million people, the Silicon Valley represents 13.1% of California’s overall GDP. It’s hardly surprising then that so many government and policy makers are wrecking their brains on trying to emulate its success back home, in the UK, in Europe and anywhere else in the world.
AI has undeniably been the headline of 2025. Every day has seemed to bring a new tool, startup or product launch, promising transformation and innovation at levels never seen before. With so many new developments, often accompanied by both excitement and caution, how can business leaders know how to navigate the evolving AI landscape and ensure they are investing their time, money and resources in a way that truly drives value?
Speed and reliability have become the foundation of any good online experience. Now, shoppers expect sites to load without hesitation, checkouts to work flawlessly, and performance to hold steady regardless of device or demand. Data reflects this shift too, with a two second delay being enough to double bounce rates. When experience falters, customers rarely wait. Instead, they’ll move on to the next merchant offering the same product with a smoother journey. In a market where alternatives are just a click away, even brief moments of friction can mean a lost sale.
Most early-stage founders spend more time dealing with money movement than they ever expected. Not fundraising, but the simple act of getting money in and out of the business. Traditional banking still slows teams down with long processing times, inconsistent cross-border transfers, and rigid rules that do not match how modern startups operate.










