Dominic Danson

A trained journalist turned filmmaker, Dominic Danson has over twenty years of experience interviewing people from all walks of life – he’s a seasoned storyteller specialising in conversation-led and brand content. As Creative Director at Twelve Noon Films, Dominic produces all major projects and leads the talk show "Forty Minutes With", where he engages in in-depth conversations with diverse and inspiring people. He has won awards for cinematography, editing, and journalism. He’s also an Account Director for Grammatik – a marketing and PR agency specialising in B2B technology and post production studios.

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In the age of AI, video is the keystone of brand growth

For a long time, video was treated as a marketing luxury. It looked great in a campaign, but when budgets were under pressure, it was one of the first things to go. Ads and owned media content were the must-haves, while video sat in a column marked “would be nice.”