Features
The UK continues to undergo a prolonged period of economic instability and uncertainty, primarily due to high inflation and interest rates. This has put even greater pressure on cash-strapped startups and small businesses looking to secure funding to test and launch their new products in the current market.
The cost of living crisis – in addition to the uncertainty of the last few years – has had a significant impact on employees’ financial, mental and emotional wellbeing that’s affecting both their professional and personal lives. 57% of UK employees say that the cost of living crisis is negatively impacting their work and over two in five frequently experience burnout.
The cost of an office can feel hard to justify for startups. Commercial rents remain sky-high, and with hybrid work the new norm, vast sums of money are wasted on empty desks. But spending time in the office is invaluable for building company culture and lifting productivity. And with research showing startups with an office presence scale 3.5 times faster than those that operate fully remotely, having a physical space seems like a no-brainer.
As an entrepreneur in today’s fast-paced business world, adopting a holistic approach to business planning may be better for one’s mind, body and soul. By embracing a holistic approach, you align your purpose, passion, and profit, creating a business which resonates with your deepest values and aspirations. It is never only about chasing financial success; it is about building a business reflecting who you truly are and what you believe in.
The road to startup success can be a long and uphill one, and it doesn’t have many pitstops to rest your weary legs along the way. You want to be a winner, not a quitter, and the 24/7 grind ethos has long since been a part of founding a company. But the way we build businesses needs to change for the sake of our entrepreneurs’ mental health.
In recent years, we’ve seen a surge of interest towards influencer marketing, social media and short-form video content in the marketing sphere – with email marketing looking rather tired and outdated by comparison. So, just like the fax before it, is it time to consign email to the scrapheap and open a TikTok account? Well, not quite.
Corporate greenwashing is not always deliberate but can be the result of extremely poor measurement practices in the field of sustainability and ESG, a sustainability expert has said. Chris Bennett, founder of sustainability services company Evora Global, has highlighted the issue of poor ESG measurement leading to a lack of clarity for many on sustainability issues.
Pitch decks and business plans are a very common area for discussion amongst founders and early-stage business owners, especially if those businesses are seeking to raise external funding in any way. And this is as it should be, as these two documents are essential foundation stones for both understanding and running your business, and for raising finance.
Greenwashing poses a huge risk to brand reputation, investment prospects and the planet, yet often we think of it as a crime only committed by large, faceless corporations. But the broad definition of the term and increasingly tighter regulations means businesses of all sizes may find themselves subject to greenwashing allegations. There are, however, several steps businesses can take to feel confident in their green claims. Hugo Kimber, CEO of carbon accounting firm Carbon Responsible offers his advice.
It’s 2023 and we are truly living in the digital age and all well aware of the rapid rise of social media. In fact there are over 2.5 billion monthly active Instagram users and TikTok, 30.8 million. With this, entrepreneurs and influencers have become much more aware of personal branding and its importance in building a cohesive online presence. Having a powerful personal brand is critical for both personal and professional growth.
The best analogy I ever read about starting your own company is there’s no detailed map to guide you — you have to create your own. That’s why core values become extremely important navigators for any company big or small. Considering the uncharted nature of starting a business, core values serve as the compass that guides your entrepreneurial journey.








