In today’s fast-paced and changeable landscape, cutting through chaos is essential for a business to maintain its competitive edge. Disruption and uncertainty pose significant challenges, making it crucial for businesses to find the right ways to navigate the changing landscape.
When high-profile new logos launch, if they hit the headlines it’s usually for the wrong reasons. That’s largely down to a general assumption that “branding” is just about one marque, a frustrating misconception for design teams that spend months—often years—on strategy and iteration.
