Alistair Dent

As Chief Strategy Officer at Profusion, Alistair is responsible for helping clients to improve their value by maximising the insights they can get from their data, and put it in the right hands at the right time to make better decisions. He was previously the iCrossing UK Managing Director and one of Econsultancy's Top Five Most Influential People in Digital. Prior to joining iCrossing he ran paid media for Periscopix and then looked after the products/services strategy at iProspect.

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How to use ChatGPT ethically

There is no doubt that we are in the midst of a major turning point for AI. For years, virtual assistants like Alexa and Google Home, were widely scrutinised for their inability to process complex tasks and huge scope for inaccuracies.