Features
We all are pretty aware of the fact that the world is now standing face-to-face with numerous pressing environmental challenges requiring urgent action. Ecologists and environmental activists have done a remarkable job to bring these issues up for a global discussion. Climate change, deforestation, air pollution, uncontrollable amounts of waste, and other problems require a collective effort from governments, businesses, and individuals.
There’s a Big Bang theory to economic growth, which goes much like the one denoting the origins of our universe. For tiny particles clustering together, take university spinouts. As they form into startups (atoms), eventually that concentration, over time, creates something far bigger, at a scale that was once unimaginable (stars and galaxies).
This is the first of a series of five technology briefings for Startups Magazine readers, in which we will be reviewing the fastest moving and most exciting fields to equip business leaders on how to identify trends that they can leverage in their own business and technology development plans. The series will cover AI, sustainability, security, and eHealth, but we start with the critical and frequently overlooked role of sensors.
Sometimes, successful startups don’t need to do anything new, they just need to do it better. HumanForest is one such a company taking that route. Rather than reinvent the wheel, they are seeking to make something that already works, better. Bike sharing. Sure, you’ve heard of it, from Santander Cycles to Lime bikes, they lounge on the pavements of major world cities and help everyone from tourists to company execs circumnavigate the city.
The idea of VR and exercise may seem either unfamiliar or incompatible to some, but the fact is the immersion VR offers can lend to some convincing scenery for avid cyclist to take a workout in. Imagine, it’s Monday, you live in central Paris, you get home from work at six o’clock; you’re a 25-minute, one-way journey from your nearest park, perhaps it’s also raining too. So many hurdles present themselves before you have even committed to go for a ride that for some, the easier option to not go may win them over.
You’d be hard-pressed to find a small business in the Western world that isn’t utilising technology. Since the invention of the Internet and the rise of digital devices, tech has become commonplace across industries, transforming not only the way companies reach their audiences but also how they function at a base level.













