Marketing Tips with Lion Spirit Media
A marketing strategy is key to a successful company. Whether it’s an established multinational, or a fledgling start up, an effective marketing plan is an essential road map for the business. A strategic plan helps to define marketing aims, keeps an eye on the final objective and defines each step that needs to be taken to reach the desired outcome.
In the words of Bill Gates, 'Content is king' and this applies for startups. Quality content not only helps to boost awareness and improve SEO, but is also a marketing tool that will start conversations and showcase brand value. It is perhaps one of the most vital tools a business can have, but it’s amazing how many startups still don’t utilise it to its full potential.