In the wake of the COVID-19 pandemic, purpose in business matters more than ever. With increasing global pressures, businesses have: “An opportunity, and an obligation, to engage in the urgent needs of our planet” (Mckinsey 2020).

Being a startup owner has its challenges. From updating the books to implementing the perfect marketing strategy, it can feel like time is running against you. Nevertheless, there are several ways in which you can manage your time more effectively.

Starting and scaling a business requires founders to undertake many different roles; many of which they will do themselves initially but other tasks they will inevitably require some assistance with. But whatever the business, any founder looking to scale must ensure that they tell a good story, and they tell it well.  But what does this actually mean?

Trials have began in Bath of a revolutionary smartwatch app that monitors a wearer’s heart rate and body motion to sense distress, automatically sending an emergency alert.

In 2020, the UK attracted record levels of investment, maintaining its leading position in European digital health technology research. In terms of global growth, digital health is set to double in the next five years, reaching $350bn.

Prior to starting Hertility Health, my co-founders and I realised that even though our careers and personal lives were very different, we all had one thing in common: we wanted reassurance about our fertility health. We found ourselves asking the same questions you might also ask yourself: "Should our career come before a family?" or "Why do we have to make a choice between the two?" And when we searched for help with these big questions, we came up empty handed.

A diverse team can have a huge impact on a business’ success. Diverse management teams can increase revenue by 19%. Racially and ethnically diverse teams are 35 percent more likely to perform better, and they’re 87% better at making decisions. Inclusive companies are 1.7x more innovative when compared to companies that aren’t diverse or inclusive.

Black Friday 2021, which cities are searching for the best deals and what items are trending?

When it comes to considering how best to raise pre-seed or seed finance for your business, one of the most commonly asked questions is whether getting investment from business angels or crowdfunding would be better. It could be argued that business angels are just much wealthier versions of people that invest on crowdfunding platforms. As such, in reality it is more a case of a small number of angels can replace a much larger crowd.

Menopause seems to still languish in the outdated 'women’s problems' list of things to brush under the carpet when it comes to employee health - despite the fact that just over half the population will experience it.

With the launch of Build on AWS, AWS simplified the first steps of launching scalable, reliable, secure, and optimised infrastructure tailored to startups’ industry or use case. This enables startups to focus on building their core product knowing they’re using AWS best practices for their underlying cloud infrastructure. We spoke to Katie Drucker, Director and Global Leader, Business Development, on how AWS is continuing to help guide startups in their journeys to choose and implement the right infrastructure for their business needs.

You might be surprised at just how many introverts choose to set-up in business for themselves. If you were to believe all of the myths and misconceptions about introverts and introversion, you’d picture us hiding in a corner afraid to say boo to a goose!

Jayna Patel, a commercial litigation solicitor with Wilsons Solicitors LLP, discusses why startups need to be alive to the implications of restrictive covenants.

Having decided that you want to scale your business and that you need more money to do this properly, you will then need to carefully consider all the different options available and make sure that you get the best funding and from the best source.