Scaling is everything. The majority of businesses have to try and do this without incurring extra costs, and it is how good they are at this process that can define the trajectory of most small to medium sized businesses.

One thing is certain as we head into 2022 - the war for great talent is going to become hotter than ever. There is, however, plenty that you can do to win over great candidates.

Zorka.Agency marketing team together with SOLYANKA conducted “Startup Marketing Research: challenges and opportunities in digital promotion”.

To attract and convert more customers, you need to provide them with information, and proof that you’re the best at what you do. Case studies are the perfect solution.

I always say that numbers speak for themselves. So it’s doubtful that these numbers will surprise female founders anywhere. Pitchbook data from earlier this year showed that, despite record levels of capital invested in Europe, female founders received just 0.7% of the total funding - €400m (about $473m). The picture isn’t much more encouraging in the US; last year, female-only founded companies garnered 2.2% of the total capital invested in venture-backed startups.

In this age of globalisation and e-commerce, expanding your business internationally can be an exciting idea. With just a few clicks, small businesses now have access to a vast global market that can be brimming with new opportunities waiting to be discovered. 

When the opportunity for distraction is rife, startups must empower employees to focus deeply within their home environment.

Businesses look to constantly tweak their hiring strategies and recruitment processes to have prolific talents on board. Needless to say, an organisation is as good as the overall competence of its employees. Hence, businesses also go about spending exorbitant amounts of money to market their job vacancies among a larger talent pool. However, be it job seekers or potential customers, they always view businesses in terms of brand value.

With the Omicron variant appearing to have peaked in the UK according to the ONS, research from Infogrid, the smart building platform, has revealed that nearly a third of working Brits (32%) want to return to their offices in January because they feel it would improve their mental health, which has been impacted due to the COVID-19 pandemic.   

Gender lens investing has seen impressive growth in recent years, with the Wharton Social Impact Initiative reporting a 58.6% increase in the number of female-led funds - clearing $4.8bn  in capital raised internationally.

With so much change in the workplace over the last couple of years, many employees may have found themselves falling into negative working patterns. These toxic traits - such as working too many hours or skipping a lunch break - could have a huge impact on wellbeing, job satisfaction and productivity.

When my co-founders and I decided to seek our next round of investment, we wanted to make sure the funding process brought our community closer to our business, or even, into our business.

From applications to engaging sports fans, to life-changing performance enhancing technology, sports-tech can offer something for everyone. 

The world of law has always seemed impenetrable to the uninitiated. In Charles Dickens’ Bleak House from 1852, characters are entangled in an inheritance dispute spanning several generations.

It’s been a tricky year for business management. From pandemic fatigue to workplace burnout, startups of various sizes are faced with a similar challenge – to rethink and reignite employee engagement. Some might approach this as a one-off event – like a holiday bonus. But leaders in their fields know that it demands a long-term approach. It’s an opportunity to start listening to the needs of your team members and committing to ongoing adjustments.