For the past eighteen months, economic uncertainty has frozen a vast proportion of the world’s workforce to the spot. It didn’t matter whether employees were content with their jobs at the onset of the crisis: the prospect of losing rights to redundancy pay, falling foul of the ‘last in, first out’ method, or joining a new company that could have a less certain outlook was enough to delay any major career decisions.
When starting a new business, the hopes, dreams, and aspirations of budding entrepreneurs are underpinned by the desire to secure a bright and prosperous future. Positivity, adrenalin and energy combine to drive them forwards. Hurdles are overcome, goals are pursued, and time flies by in a whirlwind of activity and excitement – at least, that’s the plan.
Hiring the best talent for your startup is an essential step towards building a sustainable organisation. There is no one-size-fits-all when it comes to hiring. Just imagine the skills and competencies required across the industries, the business models, and the various functions within your company.
Having a strong relationship with the media can help your brand to increase its reach without spending millions in advertising. By making connections with the right journalists and organisations, fast-moving companies can get themselves noticed, building awareness that can help them reach their goals in a number of different ways.
When investors make the decision to give funding to a startup they are effectively saying ‘I believe that the vision of this business will manifest itself in tangible value in the future.’ Data sometimes back up this belief, but often it isn’t. This means that an investor’s decision to invest in a startup is more emotional than rational in the early stages. For this reason, investors must believe in the value that the startups create not just for themselves as ROI, but for everyone that is and will be using the product.
A marketing strategy is key to a successful company. Whether it’s an established multinational, or a fledgling startup, an effective marketing plan is an essential road map for the business. A strategic plan helps to define marketing aims, keeps an eye on the final objective and defines each step that needs to be taken to reach the desired outcome.
Tech Nation has today announced the 5 East of England Regional Winners of its fourth Rising Stars competition, which recognises the brightest and best early-stage tech scaleups from every area of the UK. In total, 55 fast-growing tech companies from across the UK have been named this year’s Regional Winners – 5 within each UK region. Previous years’ Rising Stars Regional Winners have included Selazar (from Northern Ireland), Circa5000 (from the North West) and SeedLegals (from London), who have received a combined £33.79mn in investment to date, demonstrating the ability of the Rising Stars Regional Winners to scale quickly, and their potential to become the UK’s tech ‘unicorns’ (companies with valuations of $1bn+) of the future.
Talenthouse Media Foundry, a revolutionary new platform that empowers game creatives to thrive independently, launches today. Media Foundry enables developers to explore partnership opportunities and resources, connect with other creatives, and crucially access direct, exciting opportunities for revenue beyond games – all while retaining creative control of their IP. A much-needed resource in an industry in constant, exhilarating growth.
What is the entrepreneur mindset, and how do we develop it? These are questions that often go amiss during conversations about successful business leaders. Much is focused on reputation, a penchant for spotting talent, and of course, the all-important sales figures. While important markers, these fail to address what truly sets apart those destined to be entrepreneurs from the rest.
Digital Catapult, the UK authority on advanced digital technology, has chosen six technology startups as the ‘ones to watch’ for 2022 at this year’s Digital Catapult Awards. These innovative small businesses are leading the way in the development and application of advanced and emerging digital technologies across the UK economy, and were selected as trailblazing examples of the strength and innovation of the vibrant UK tech startup ecosystem.








