The pandemic changed consumer shopping patterns, with 26% of all official retail sales now coming from internet sales. This transformation has prompted small and medium-sized businesses (SMBs) to redefine their customer engagement strategies, embracing innovative digital marketing approaches to captivate and retain loyal customers.
As a university professor and CEO of an EdTech company, I have experienced first-hand various challenges of diversity, equity, and inclusion (DEI) in the two sectors. While systemic issues persist, there are opportunities for individual companies to adopt best practices. Here are three tips for startups.
Octopus Group, a group of entrepreneurs and investors backing the people, ideas and industries that will change the world, has announced the launch of Springboard, a programme aimed at creating and accelerating new businesses across the UK and Europe that will help to solve society’s biggest problems.
















