Features
Let me take you back to 2017 – I stood as a young mother, with a dream to build a business that would change the future for my family. I didn’t have a marketing budget for my new cleaning business, so instead I planned to use social media to build a brand, attract more followers, and make some vital sales.
After two years of excitement and experimentation, 2025 will be the year companies get serious about proving AI’s ROI. The days of flashy demos and vague promises are over. Instead, businesses will need to see hard evidence that AI delivers real results, whether that’s faster processes, cost savings, or something else tangible.
Startups, by nature, begin with a laser focus on achieving rapid growth through innovation. Many of the early stages of a startup’s journey are characterised by the relentless pursuit of identifying product-market fit, followed by scaling up efficiently to capitalise on their market opportunity, thereby achieving go-to-market fit.
With hybrid working the norm for businesses these days, connectivity has become a critical driver of productivity and business success. And top leaders know it. In fact, a recent study found that 95% of CEOs are willing to invest in new technologies to enhance hybrid work capabilities. They understand that in this new era, your ability to keep teams connected and collaborating can make or break your productivity, and your competitiveness.
As startups begin to grow, and projects develop, we find that it can be easy for founders and employees to ensure that every task undertaken by the business aligns with future goals. As part of our Innovation Toolbox, which is a wide range of resources developed for startups, we developed the Strategy Ladder as a way to make sure your mission and vision run through every piece of work you do.
2024 was a turbulent year for startups. The anticipation of a new government coming to power and what the subsequent Autumn Budget would hold meant the landscape for the startup ecosystem in the UK was uncertain for much of the year. Meanwhile, budgets were tight due to restricted cash flow as the UK and Europe recovered from shrinking economies in 2023, and VC funding declined in early 2024.
To operate successfully in an interconnected yet multifaceted world, the ability to communicate and relate in different languages has become increasingly important. Brits abroad are renowned for being lazy with language, relying on the widespread use of English in most parts of the world. Not only is this slightly mortifying, but this has resulted in an actual language deficit in the UK, which has been identified by the UK government as a barrier to trade.
Introverts aren’t good at networking, we’re told. Introverts are shy, they say. So how could an introvert possibly enjoy a work party? Getting together outside the office with colleagues you might not know that well, spending hours talking about nothing, not being able to hear yourself think over the loud music – it all sounds like an introvert’s worst nightmare.
When I decided to stop practising as a social worker in March 2023 to devote myself full-time to my own business, I felt a deep sense of satisfaction and gratification. I felt content; I felt whole. Of course, I then faced a new set of challenges, but I realised that what I had achieved empowered me to deal with those challenges. Having achieved my purpose, I was able to navigate the tides and ride the waves that came my way.
I am Zeeshan Bukhari, Co-Founder of Bitaffix and I am leading my startup with a commitment of advancing global innovation using automation. With years of experience in helping business in achieving efficiency, I’ve seen firsthand how automation can transform business performance. In this article, I am going to explore the UK SME sector and the huge potential it has through digitalisation and automation with the right support and policies in place.









